Twentieth Century Fox Consumer Products UK has announced the first partnerships for its Glee licensing program. Fox Consumer Products has partnered with Konami Digital Entertainment for a new Nintendo Wii game, Karaoke Revolution Glee. In the video game, players sing alongside their favorite Glee characters and perform memorable scenes from season one.

Other new partners include GB Eye for a Glee-inspired range of postcards, posters, badges, and tattoo lines; Danila for calendars and diaries; Pyramid International for college stationery and bags; UK Greetings, Ltd. for a range of innovative greetings cards, gift wrap, and gift bags; Headline Publishing Group for a series of Glee novels and an official Glee annual; as well as new partners for mobile and computer accessories, gifts, health and beauty, bedding, confectionery, and apparel.

Twentieth Century Fox Television has implemented a strategic restructuring of its licensing division intended to focus on long-term brand building and immediate growth of its international businesses. Under the newly created banner Fox Consumer Products, Executive Vice President Robert Marick has appointed a team of senior executives charged with strategically exploiting the company’s television and feature film properties through consumer products, retail partnerships, and licensing initiatives.

To head the Global Brand Management team, Marick has tapped Pam Kunick-Cohen as its new senior vice president. Her team is tasked to determine long-term franchise opportunities both domestically and globally.

In order to translate the lineup of television and film properties into new products, a new Senior Vice President of Global Creative has been named—riCardo crespo.

The newly designated Global Category Management team will include Gary Rosenfeld, senior vice president of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as vice president, toys & social expressions, while Virginia King is vice president, fashion & home.

As Fox Consumer Products sets its sights on expanding sales across the globe, Marick has developed teams to cover four distinct regions: North America, EMEA, Asia Pacific, and Latin America. This new approach is designed to strengthen operations in these regions and foster a deeper understanding of these individual marketplaces.

Each of the new members of the Fox Consumer Products team will be in attendance at Licensing Show.

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

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