Posts Tagged ‘Trends International’
|This post was written by Christina Edwards
Fox Consumer Products Announces Glee Merchandising Program
Thursday, June 10th, 2010
Twentieth Century Fox Consumer Products has announced the launch of a merchandising program for the Fox television series Glee. Merchandising plans have been announced for interactive products, apparel and accessories, publishing, electronics and games, and bedding and beauty.
Fox Consumer Products has partnered with Konami Digital Entertainment to produce Karaoke Revolution Glee, which will be release for the Wii this fall. “Gleeks” will be able to sing along with performances from the first season.
Little, Brown Books for Young Readers will release a series of Glee original novels, along with a deluxe gift book. C&D Visionary, Inc., will release stickers, patches, magnets, and temporary tattoos in the U.S. and Canada. Other licensees include Trends International, LLC for bookmarks and posters; P.C. Woo, Inc. for holiday gift sets; Sky High International for branded pens, planners, and other school supplies; and Hallmark for a line of greeting cards.
Tags: c&d visionary, cardinal industries, danilo promotions, Fox Consumer Products, gb eye, glee, griffin international, Hallmark, Konami, little brown books for young readers, p.c. woo inc, sky high international, Trends International, uk greetings ltd
Posted in Licenses, New Products, News | No Comments »
This post was written by Justin McCraw
Fox to Expand Avatar Product Lineup Following Film’s Success
Wednesday, June 9th, 2010
Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.
With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.
Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.
Tags: ABRAMS, Avatar, James Cameron, JLA Home, Mega Brands, Rubie's Costume Company, Trends International, Twentieth Century Fox Consumer Products
Posted in Licenses, New Products | No Comments »
