Posts Tagged ‘Toys R Us’
« Older Entries | Newer Entries »This post was written by Elizabeth A. Reid
TRU Premieres “Bootiques” and Expands Holiday Pop-Up Stores
Wednesday, September 15th, 2010
For this Halloween season, Toys “R” Us stores nationwide and Toysrus.com have introduced Halloween “bootiques” filled with costumes, accessories, candy, safety items, and more. The company has also expanded its Halloween safety product assortment, and has launched a new digital costume catalog online at Toysrus.com/Halloween. In addition to the new selection of safety products, parents and kids can prepare for Halloween night with Halloween safety tips at Toysrus.com/Safety.
Toys “R” Us has also announced plans to operate approximately 600 Toys “R” Us Express stores in malls and shopping centers nationwide, in addition to its 587 full-size Toys “R” Us stores in the United States. The new pop-up stores will add an additional 2.4 million square feet of toy-selling space for the holiday season. In addition, the company’s more than 260 Babies “R” Us stores will again offer a wider selection of toys for the holiday season.
Tags: Babies R Us, Halloween, holiday season, pop-up stores, Toys R Us
Posted in News, holiday season | No Comments »
This post was written by Elizabeth A. Reid
TRU Releases 2010 Guide for Differently-Abled Kids
Thursday, August 19th, 2010
Toys “R” Us, Inc. has released the 2010 edition of the Toys “R” Us Toy Guide for Differently-Abled Kids, featuring actress Holly Robinson Peete, mother of a son with autism, and 6-year-old Tommy Austing on the cover. Released annually, the guide helps parents of children with special needs select toys that will help their child develop skills. This year’s guide is the largest edition ever in the publication’s nearly 20-year history, spanning 60 pages.
The toys featured in the guide are assessed by the National Lekotek Center. The association assesses the value of hundreds of toys and at least two skill-building traits are assigned to each toy that appears in the guide. The skills include auditory, creativity, fine motor, gross motor, language, self-esteem, social skills, tactile, thinking, and visual. Additionally, the guide includes “Top Ten Tips for Buying Toys” from the National Lekotek Center and “Safe Play Tips for Children with Special Needs.”
The guide, in English and Spanish, is available in Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/DifferentlyAbled.
Tags: Holly Robinson Peete, National Lekotek Center, Toy Guide for Differently-Abled Kids, Toys R Us
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This post was written by Justin McCraw
Littlest Pet Shop Bundle Coming to Toys “R” Us
Wednesday, August 4th, 2010
In anticipation of the Littlest Pet Shop’s (LPS) newest Nintendo DS game, Electronic Arts (EA) has partnered with Toys “R” Us for a special bundle. The LPS starter pack includes a copy of the new video game, Littlest Pet Shop 3: Biggest Stars, as well as two exclusive LPS toys. Gamers can also expect access to LPS Online features.
The bundle is available exclusively at Toys “R” Us stores beginning October 5 and retails for $34.99. For a preview of the Nintendo DS game, read about EA’s Holiday Preview.
Tags: EA, Electronic Arts, Littlest Pet Shop, Littlest Pet Shop 3: Biggest Stars, LPSO, Nintendo DS, Toys R Us
Posted in New Products | No Comments »
This post was written by Justin McCraw
JAKKS Pacific Expands Its Spy Net Lineup
Tuesday, August 3rd, 2010
Expanding its line of spy toys, JAKKS Pacific announced yesterday a list of products available at retailers now. The Spy Net line allows children to dive into espionage with items such as infrared binoculars and an audio-recording pen.
Newly announced toys include the Spy Net Video Watch, which includes a 1.4-inch TFT screen and the ability to record up to 20 minutes of video or three hours of audio. The watch can be connected to a computer, and files can be uploaded to a website that acts as a portal for lie detection tests, augmented reality features, mini games, and more.
Other products include the Snake Cam, an attachment for the Video Watch that allows kids to peek around corners and under doors; Night Vision Infrared Stealth Binoculars; and Recording Pen. All products are suitable for mini spies ages 8 and up and are available at select retailers now. The expanded line will hit Toys “R” Us stores nationwide later this month.
Tags: JAKKS Pacific, Spy Net, Toys R Us, Video Watch
Posted in 6-8, 9 and up, New Products | 1 Comment »
This post was written by Christina Edwards
Discovery Bay to Launch Oxford Game Collection at Barnes & Noble
Monday, July 26th, 2010
Stone America Licensing has announced the launch of Discovery Bay Games’ Oxford Game Collection at Barnes & Noble for spring 2011. The line will showcase the history of the University of Oxford in traditional games, including chess and checkers sets with gargoyle components, traditional cribbage, liar’s dice, dominoes, card sets, an authentic trivia game, and both jigsaw and pop-out puzzles.
Following the launch at Barnes & Noble, the products will be available at other retailers, including Borders, K-Mart, Nordstrom, Toys “R” Us, and specialty toy retailers. Additionally, they will be available online at Amazon.com, Barnesandnoble.com, Target.com, and Toysrus.com.
Tags: Barnes and Noble, Borders, Discovery Bay Games, K Mart, Nordstrom, Oxford Games Collection, Target, Toys R Us
Posted in New Products, News | No Comments »
This post was written by Justin McCraw
Bakugan Battle League to Storm Toys “R” Us Stores
Tuesday, July 20th, 2010
Spin Master is teaming with Toys “R” Us to bring Bakugan tournaments to 300 stores nationwide. The Bakugan Battle League will last five months beginning this Saturday, July 24, and will run until Saturday, November 13. Participants bring their own Bakugan Battle Brawlers to the event and can work their way up a ladder.
As a part of the unique, story-based league, how kids play events can directly affect how the story unfolds. Each game point won during the course of the league will count as a vote for what they want to happen next. Participants will receive a Bakugan membership card, league book, exclusive Special Ability Card as well as be able to receive gifts during giveaways. A special commemorative certificate, available to those who complete the league, will be presented during the finale.
A full list of dates, as well as a list of participating Toys “R” Us, can be found after the jump.
Tags: Bakugan Battle Brawler, Bakugan Battle League, Cartoon Network, Spin Master, Toys R Us
Posted in News | 1 Comment »
This post was written by Justin McCraw
Toys “R” Us to Distribute New Archie Comics
Tuesday, July 6th, 2010
Archie Comic Publications, Inc., and Toys “R” Us are partnering to bring the newest Archie magazine to all of the chain’s U.S. toy stores. The magazine, Life With Archie, is based off Archie’s married life to both Veronica and Betty and also features real-world celebrity interviews. As part of the partnership, Toys “R” Us will also carry both Sonic the Hedgehog comics, Sonic the Hedgehog and Sonic Universe in its Collector’s sections.
The Archie comic will be featured at Toys “R” Us checkout stands beginning in August.
Tags: Archie Comic Publications, Life With Archie, Sonic the Hedgehog, Sonic Universe, Toys R Us
Posted in New Products, News | 1 Comment »
This post was written by Justin McCraw
King Tut and Discovery’s Holiday Product Preview
Wednesday, June 23rd, 2010
Discovery invited media and other personnel to its 2010 Holiday Product Preview today at the Discovery Times Square Exposition in New York. Being only a figment of the prescribed guest, I was lucky enough to be bestowed an invitation by The Toy Book, a perk of being an editorial intern. The event featured new products set to release just in time for the holidays and a complimentary refreshment bar.
One of the products I liked was the “Wild Eyes” collection based off Discovery’s Animal Planet channel. The collection includes dinosaurs, snakes, and animal plush toys that roar, hiss, and growl, respectively. The snakes, for example, came in four different colors, stood around 1-foot tall, and could be activated by sound, sending them into a frenzy of hissing and glowing eyes. These products will retail for $19.99 at Toys “R” Us, with smaller versions that make noise sans-lit eyeballs selling for approximately $6.
Another product that showed promise was a video game based on Bear Grylls’ Discovery Channel show Man vs. Wild. Players take control of Bear as he treks through the wilderness, with the ability to level up skills similar to a role-playing game. The build I saw was the early-alpha release shown at E3 last week, so the graphics and animation weren’t as polished as the final product hopefully will be, although the frame rate was constant. Dynamic weather effects and the ability to fashion crude weapons and tools out of animal products and the environment should make this game stand apart when it’s released later this year. Developed by Crave Games and F84 Games, Man vs. Wild hits the Wii for around $40 and the Xbox 360 and PlayStation 3 for $50. (more…)
Tags: Animal Planet, Bear Grylls, Buddy Valastro, Cake Boss, Discovery, Discovery Channel, Holiday Product Preview, King Tut, Man vs. Wild, Times Square Exposition, Toys R Us, Tutankhamun, Wild Eyes
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This post was written by Justin McCraw
Toys “R” Us Introduces New Way to Save This Holiday Season
Wednesday, June 16th, 2010
In anticipation of the holiday season, Toys “R” Us (TRU), Inc., announced today its Christmas Savers Club program, which can help members start saving for holiday gifts. After adding as little as $1 during registration, members of the free program receive a card that acts as a pseudo-savings account for future Toys “R” Us and Babies “R” Us purchases.
Funds added to the card, which has a cap of $2,500 each, can also earn a one-time, 3-percent bonus if added to the card before Oct. 16. With this bonus, a card with the maximum amount of funds can be awarded an additional $75. The card may be used after the holiday season; however, the 3-percent bonus is only granted once. Lost cards can be replaced if either the card number or deposit receipts are available. The initial registration packet includes a pouch for storing receipts.
Tags: Babies R Us, Christmas Savers Club, Toys R Us
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Toys “R” Us Premieres Dedicated Toy Story Boutiques
Thursday, June 3rd, 2010
In celebration of the anticipated theatrical release of Toy Story 3, Toys “R” Us is debuting dedicated Toy Story 3 boutiques, in all of its nearly 1,300 toy stores in 34 countries around the world.
The boutiques, which are open across the U.S., are filled with an assortment of Toy Story-inspired toys, including action figures, construction sets, role play accessories, musical instruments, and electronic devices. Similar sections will open in Toys “R” Us stores around the world, coinciding with the movie’s release in each respective country.
Tags: Toy Story, Toy Story 3, Toys R Us
Posted in News | 1 Comment »
