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	<title>The Toy Book &#187; Toy Factory</title>
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	<description>The Leading Trade Publication for the Toy Industry</description>
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		<title>Warner Bros. Announces Licensees for Green Lantern</title>
		<link>http://toybook.com/warner-bros-announces-licensees-for-green-lantern</link>
		<comments>http://toybook.com/warner-bros-announces-licensees-for-green-lantern#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:46:02 +0000</pubDate>
		<dc:creator>Elizabeth A. Reid</dc:creator>
				<category><![CDATA[Licenses]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[DC Entertainment]]></category>
		<category><![CDATA[Formation Marketing Canada Ltd.]]></category>
		<category><![CDATA[Funko]]></category>
		<category><![CDATA[Green Lantern]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Horizon Group USA]]></category>
		<category><![CDATA[Hy-Ko Products]]></category>
		<category><![CDATA[Kidz Toyz]]></category>
		<category><![CDATA[LPG International]]></category>
		<category><![CDATA[Ltd.]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[mezco toyz]]></category>
		<category><![CDATA[NECA]]></category>
		<category><![CDATA[Noble Collection]]></category>
		<category><![CDATA[Pressman Toy]]></category>
		<category><![CDATA[Rubie’s]]></category>
		<category><![CDATA[SRM Entertainment]]></category>
		<category><![CDATA[Toy Factory]]></category>
		<category><![CDATA[Trend Setters]]></category>
		<category><![CDATA[University Games]]></category>
		<category><![CDATA[Warner Bros. Consumer Products]]></category>
		<category><![CDATA[WBCP]]></category>

		<guid isPermaLink="false">http://toybook.com/?p=5584</guid>
		<description><![CDATA[Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel. Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure &#38; Vehicle, the Green Lantern [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://toybook.com/wp-content/uploads/2011/02/45306-hi-green_lantern_movie_masters_hal_jordan_figure.jpg"><img class="alignnone size-medium wp-image-5585" title="Green Lantern Movie Masters Hal Jordan" src="http://toybook.com/wp-content/uploads/2011/02/45306-hi-green_lantern_movie_masters_hal_jordan_figure-232x300.jpg" alt="" width="232" height="300" /></a></p>
<p>Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ <em>Green Lantern</em>, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.</p>
<p>Mattel will debut a toy line that will include the Green Lantern  Ring Blast Jet Figure &amp; Vehicle, the Green Lantern Battle Shifters  Figures, and the Green Lantern Movie Masters Figures. The company’s  multi-category toy line will include basic and deluxe action figures,  figure/vehicles, role-play, play sets, games, puzzles, and vehicles.  Each basic action figure will come with a Green Lantern ring that can  make kids feel as if they have been “chosen” to be a Green Lantern, too.</p>
<p><span id="more-5584"></span>Additional key licensees include Rubie’s, with a line of <em>Green Lantern </em>costumes  and costume accessories; the Noble Collection, offering high-end ring  and lantern prop replicas; NECA, with a Green Lantern Projection Ring  and other accessories; as well as Pressman Toy, Hewlett-Packard, Funko,  Horizon Group USA, Hy-Ko Products, Kidz Toyz, LPG International, Mezco  Toyz, SRM Entertainment, Toy Factory, Trend Setters, Ltd., Formation  Marketing Canada, Ltd., and University Games.</p>
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		<title>Facebook Game About Toy Inventing, Selling to Debut This Month</title>
		<link>http://toybook.com/new-facebook-game-about-toy-inventing-selling-to-debut-this-week</link>
		<comments>http://toybook.com/new-facebook-game-about-toy-inventing-selling-to-debut-this-week#comments</comments>
		<pubDate>Wed, 13 Oct 2010 18:24:16 +0000</pubDate>
		<dc:creator>Elizabeth A. Reid</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fuel Games]]></category>
		<category><![CDATA[Toy Factory]]></category>

		<guid isPermaLink="false">http://toybook.com/?p=4978</guid>
		<description><![CDATA[Update: Fuel Games has pushed back the game&#8217;s premiere until October 25. Fuel Games is set to debut a new Facebook game on October 25, which will challenge players to create a successful toy factory and storefront. Toy Factory is a social game of time management and creation, featuring a retro look. The goal is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://toybook.com/wp-content/uploads/2010/10/store_inventory.jpg"><img class="alignnone size-medium wp-image-4981" title="store_inventory" src="http://toybook.com/wp-content/uploads/2010/10/store_inventory-300x282.jpg" alt="" width="300" height="282" /></a></p>
<p><em>Update: Fuel Games has pushed back the game&#8217;s premiere until October 25.</em></p>
<p><a href="http://www.fuelgames.com/" target="_blank">Fuel Games</a> is set to debut a new Facebook game on October 25, which will challenge  players to create a successful toy factory and storefront. Toy Factory  is a social game of time management and creation, featuring a retro  look. The goal is to build an attractive storefront and bring happiness  to kids through must-have toys.</p>
<p>To be successful, players must become a master toy inventor and have  retail genius, gaining points for research and development, increasing  the treasure chest inventory, and keeping the store’s rating high enough  for daily prizes. Features of the game include building and selling  toys in categories such as action figures, dolls, vehicles, games, plush, and electronics; personalizing the store and workshop; helping friends through fictional disasters; and more.</p>
<p><span id="more-4978"></span></p>

<a href='http://toybook.com/new-facebook-game-about-toy-inventing-selling-to-debut-this-week/store_inventory' title='store_inventory'><img width="150" height="150" src="http://toybook.com/wp-content/uploads/2010/10/store_inventory-150x150.jpg" class="attachment-thumbnail" alt="store_inventory" title="store_inventory" /></a>
<a href='http://toybook.com/new-facebook-game-about-toy-inventing-selling-to-debut-this-week/dailyspin' title='dailySpin'><img width="150" height="150" src="http://toybook.com/wp-content/uploads/2010/10/dailySpin-150x150.jpg" class="attachment-thumbnail" alt="dailySpin" title="dailySpin" /></a>

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		<title>Ceaco, D3 Publishing Named Licensing Partners for Despicable Me</title>
		<link>http://toybook.com/ceaco-d3-publishing-announced-as-licensing-partners-for-despicable-me</link>
		<comments>http://toybook.com/ceaco-d3-publishing-announced-as-licensing-partners-for-despicable-me#comments</comments>
		<pubDate>Mon, 25 Jan 2010 19:24:03 +0000</pubDate>
		<dc:creator>Elizabeth A. Reid</dc:creator>
				<category><![CDATA[Licenses]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ceaco]]></category>
		<category><![CDATA[D3Publisher]]></category>
		<category><![CDATA[Despicable Me]]></category>
		<category><![CDATA[Little Brown Books]]></category>
		<category><![CDATA[Nanco Networks]]></category>
		<category><![CDATA[Rubie's Costume Company]]></category>
		<category><![CDATA[Toy Factory]]></category>

		<guid isPermaLink="false">http://toybook.com/?p=1227</guid>
		<description><![CDATA[Universal Partnerships &#38; Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment. The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.socypath.com/wp-content/uploads/2009/11/Despicable-Me.jpg" alt="" width="252" height="212" /></p>
<p>Universal Partnerships &amp; Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, <em>Despicable Me</em>. The movie is the studio’s first film from Chris Meledandri (<em>Ice Age</em>, <em>Ice Age 2: The Meltdown</em>,<em> Horton Hears a Who!</em>), who produces through his Universal-based family entertainment company, Illumination Entertainment.</p>
<p><span id="more-1227"></span></p>
<p>The licensees include D3Publisher for a video game; Ceaco for puzzles; Little, Brown Books for Young Readers for publishing; Toy Factory for amusement plush; Rubie’s Costume Company for Halloween costumes; Hallmark for stationery/social expression; and Nanco Networks for an iPhone/iPod touch game app. All products are expected to release in stores this summer.</p>
<p><em>Despicable Me </em>is slated to hit theaters July 9. The film follows Gru (voices by Steve Carell), the world’s second greatest villain as he plans to steal the moon, only to encounter three little orphaned girls who see him as a potential dad.</p>
]]></content:encoded>
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