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Posts Tagged ‘Thomas & Friends’

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This post was written by Elizabeth A. Reid

Thomas & Friends Pillow Pets to Launch This Year

Friday, March 11th, 2011

Hit Entertainment has signed a licensing deal with Ontel Products Corporation and CJ Products, LLC to create Thomas the Tank Engine-inspired Pillow Pets, the first property that Ontel Products Corporation and CJ Products have taken on for My Pillow Pets.

The Thomas & Friends Pillow Pets will be available this year at mass and specialty retail stores in the U.S. and Canada. The product will feature a strap that closes underneath to transform Thomas from his engine form to a pillow.

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This post was written by Elizabeth A. Reid

HIT Entertainment Realigns Business Units

Thursday, June 3rd, 2010

Hit Entertainment has announced an internal realignment of its business units. As a part of the realignment four new divisions will be created. The divisions will form two new lines of business: one focusing on Thomas & Friends, and the other on HIT Global Brands (Angelina Ballerina, Barney, Bob the Builder, Fireman Sam, Pingu, and Rainbow Magic). The realignment is effective immediately.

The Thomas & Friends line of business will comprise three divisions: the New York-based “Thomas Americas,” London-based “Thomas EMEA, ” and the Hong Kong-based “Thomas Asia.” The HIT Global Brands business unit will be managed from London as one global division.

HIT’s Finance, Legal, HR, and IT groups will remain centralized staff units supporting both lines of business. As a part of the restructuring, Peter Byrne, executive vice president of International Consumer Products and Home Entertainment, will be leaving the company

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This post was written by Elizabeth A. Reid

HIT Entertainment Celebrates 65 Years of Thomas & Friends

Monday, May 17th, 2010

HIT Entertainment is celebrating the 65th anniversary of its preschool brand Thomas & Friends with partnerships with Minor League Baseball, Celebration Foods, Six Flags Entertainment, and Sprout.

Celebration Foods, the makers of Carvel ice cream cake, has been named the presenting sponsor of Thomas’ 65th anniversary. The company will serve as the exclusive Thomas partner for Thomas & Friends title nights, to take place at 22 Minor League Baseball teams’ games between May 15 and June 30. Celebration Foods will offer free Carvel ice cream cake samples and coupons to fans at the games, and will run free consumer offers at select regional grocery stores.

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This post was written by Elizabeth A. Reid

HIT Partners with New Licensees for Thomas & Friends

Wednesday, February 3rd, 2010

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HIT Entertainment has signed new licensees to develop, manufacture, and market new Thomas & Friends products. The agreement marks the first time HIT has worked with Tara Toys, Think Wow Toys, The Toy Workshop, and Upper Deck.

Tara Toys will develop a new arts and crafts line for the property including magnetic sets, rolling art desks, activity cases with pads, markers, crayons and stampers, giant activity floorpads, Sit n’ Play activity trays, and 5-in-1 activity easels.  All of Tara Toys’ Thomas items will be available at both mass and specialty stores starting this fall.

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Posted in Licenses, New Products, News | No Comments »

This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 01/05/10

Wednesday, January 6th, 2010

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

Thomas & Friends to be Distributed in China, Hong Kong

Friday, October 30th, 2009

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Bachmann Trains has signed a licensing agreement with HIT Entertainment that grants the toy train manufacturer rights to distribute Thomas & Friends HO scale products in China and Hong Kong. The agreement marks the first time that Thomas & Friends products will be available outside the U.S.

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