Posts Tagged ‘The Bridge Direct’
|This post was written by Elizabeth A. Reid
The Bridge Gets Worldwide Rights to New The Hobbit Films
Friday, October 14th, 2011
Warner Bros. Consumer Products has awarded the worldwide master toy and game licensing rights for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again to The Bridge Direct, Inc. The Bridge will develop an array of products inspired by the two films, which is directed by Academy Award-winning filmmaker Peter Jackson (The Lord of the Rings).
The line will include action figures, play sets, and role play accessories such as basic action figures, adventure packs, beast packs, highly detailed collector figures, a basic Sting sword, a basic Orcrist sword, a Dwarven battle axe, and a Deluxe Sting sword that features a blue glow just like in the film. The line is expected to debut at retail stores in fall 2012, prior to the December 14 release of the first film.
Photo Credit: Warner Bros. Pictures
Tags: Peter Jackson, The Bridge Direct, The Hobbit, The Lord of the Rings, There and Back Again, Unexpected Journey, Warner Bros. Consumer Products, Warner Bros. Pictures
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Eleven-Year-Old “America’s Got Talent” Star Gets Doll Line
Friday, August 5th, 2011
This fall, The Bridge Direct will be launching a line of collectible dolls, play sets, and accessories based on singer Jackie Evancho, the “little girl with the big voice” who stunned crowds on the 2010 season of America’s Got Talent. The first item to debut at retail will be a special Collector’s Edition Singing Holiday Doll that will play a clip of “When You Wish Upon A Star.” In the spring, additional singing dolls and accessory packs will join the line.
Image Credit: www.jackieevancho.com
Tags: America's Got Talent, dolls, Jackie Evancho, The Bridge Direct
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Justin Bieber Dolls to Come to Stores this Holiday Season
Tuesday, September 28th, 2010
Bravado, a global music merchandising company, and The Bridge Direct, Inc, have caught “Bieber Fever” and will launch an exclusive line of collectible dolls, singing dolls, toys, and plush based on teenage music star Justin Bieber.
The new Justin Bieber toy line will debut this holiday season, starting with the JB Style Collection Figures, Justin Bieber Music Video Collection Singing Figures that feature accessories and a portion of Bieber’s most popular songs, and In Concert Microphones that play two of Bieber’s hit songs, plus sound effects. Also to be released will be collectible Signature Plush.
The products are expected to be available in major mass retailers on or before December 4, and will also be available for pre-sale online starting this week.
For more information on the Justin Bieber toy line, visit www.justinbiebertoys.com, or follow @JBieberToys on Twitter and “Like” the Justin Bieber Toys page on Facebook.
Photo Credit: www.justinbiebertoys.com
Tags: Bravado, Justin Bieber, The Bridge Direct
Posted in Licenses, New Products, News, holiday season | No Comments »
This post was written by Elizabeth A. Reid
The Bridge Direct Names New GM
Tuesday, October 27th, 2009

The Bridge Direct, Inc., a startup by former Play Along president Jay Foreman, has named George Vorkas as the company’s general manager of new business development. In this role, Vorkas will develop new business opportunities and act as the direct liaison with the company’s major clients.
Previously, Vorkas managed supply chain projects in his more than seven-year term at Li & Fung. He also served as head of Monogram International, a senior executive at Toy Biz, and as director of research & development of Toymax.
Tags: The Bridge Direct
Posted in News, People | No Comments »














