Posts Tagged ‘Target’
« Older Entries |This post was written by Jackie Breyer
Target’s Mommy Ambassador, Soleil Moon Frye, Reveals Top Holiday Picks
Friday, November 11th, 2011
I attended Target’s Holiday Toy Preview on November 9, and had the great pleasure of meeting Soleil Moon Frye (Punky Brewster, Sabrina the Teenage Witch). She is Target’s Mommy Ambassador, and frankly, one of the nicest people I’ve ever met. Soleil has two daughters herself, and seemed to have a ball talking about her favorite toys for the holidays. Rocking a pair of comfy slipper socks, Soleil walked me through Target’s top holiday toy picks, and introduced me to the toys she chose as her personal top picks:
- Disney My First Princess Doll and Toddler Dress Gift Set
- Disney Cars Charge n Race Speedway
- LeapFrog LeapPad
- Barbie Hairtastic Printables
- Paper Jamz Pro Series Microphone
- Scrabble Flash
Perhaps I should have removed my heels and rocked some slipper socks myself. It was a pleasure to meet you Soleil!
Tags: Barbie Hairtastic Printables, cars, Disney Princess, holiday toys, LeapFrog LeapPad, Paper Jamz, Punky Brster, Sabrina the Teenage Witch, Scrabble Flash, Soleil Moon Frye, Target
Posted in People, Photo, holiday season | No Comments »
This post was written by Elizabeth A. Reid
Target, Disney, and Julie Andrews Announce National Princess Week
Thursday, November 3rd, 2011
Target and The Walt Disney Company is partnering with Julie Andrews (actress, singer, and children’s author) for the inaugural launch of National Princess Week, beginning April 22 and running through April 28. National Princess Week will celebrate the sparkle and imagination of every princess—real, aspiring, or imagined.
The event coincides with the 10-year anniversary of The Princess Diaries, starring Andrews and Anne Hathaway. Target and Target.com will feature an array of Disney Princess merchandise, from apparel, toys, and books, to CDs, movies, personal care items, and stationery. The week will also highlight the newest release in the “The Very Fairy Princess” children’s book franchise, The Very Fairy Princess Here Comes the Flower Girl!, co-authored by Andrew’s daughter and writing partner, Emma Walton Hamilton, and published by Little, Brown Books for Young Readers.
Tags: Brown Books for Young Readers, Disney Princess, Julie Andrews, Little, National Princess Week, Target, The Princess Diaries, The Very Fairy Princess, The Walt Disney Company
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Top Toy Trends This Holiday Season, According to Target
Wednesday, October 19th, 2011
This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.
Interactivity
“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”
Tags: Barbie Designable Hair Extensions, Cars 2, Cars 2 Charge Ups Charge ‘N’ Race Speedway, Disney-Pixar, educational, Fijit Friends, games, Hasbro, holiday season, interactivity, LeapFrog, LeapPad, Let's Rock Elmo, Mattel, merchandising, movies, personalization, Scrabble Flash, Simon Flash, Stephanie Lucy, Target, Toys, trends, Yahtzee Flash
Posted in Articles, Licenses, New Products, News, holiday season | No Comments »
This post was written by Elizabeth A. Reid
From Factory to Shelf: An Inside Look at Target’s Holiday Toy Merchandising Strategies
Wednesday, October 19th, 2011
Walking into the toy section of a store like Target during the holiday season can be overwhelming for shoppers, who are faced with toy aisle upon toy aisle of great products to choose from. Thousands of additional products can be found online. Those that make it onto store shelves during the season are often thought of as the crème de la crème, and being chosen for Target’s shelves can bring tremendous success to a toy manufacturer.
Stephanie Lucy, Target’s vice president of merchandising, chats with Elizabeth A. Reid of The Toy Book to talk about holiday merchandising strategies, how it makes its toy selections, and what Target is doing to become a top destination for holiday shopping.
The Toy Book: Let’s paint a picture of how great toys get to Target. How far in advance do you plan for each holiday season?
Stephanie Lucy: We actually start looking for content for the holiday season in September or October the year before. For example, we are going to market right now to look for products for next holiday season.
TB: So, how do you pick the toys? When you are at market, what do you look for?
SL: First of all, it starts with us evaluating what is currently working at Target—what’s selling and what’s not—and ensuring that we understand what the guest is interested in. Beyond that, it really is strong partnerships with our vendors. We do business with the largest toy manufacturers around the world. So, it’s sitting down with them and understanding what they believe the hottest toys are going to be, and what they believe content should look like for the year to come.
Tags: Christmas, holiday season, merchandising, Target, Toys
Posted in Articles, Exclusive, New Products, News, holiday season | No Comments »
This post was written by Elizabeth A. Reid
My Little Pony Featured in Target Stores
Friday, August 5th, 2011
Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.
My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.
Tags: Canterlot, Hasbro, My Little Pony, Princess Celestia, Princess Luna, Target, The Hub, Twilight Sparkle
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This post was written by Christina Edwards
Discovery Bay to Launch Oxford Game Collection at Barnes & Noble
Monday, July 26th, 2010
Stone America Licensing has announced the launch of Discovery Bay Games’ Oxford Game Collection at Barnes & Noble for spring 2011. The line will showcase the history of the University of Oxford in traditional games, including chess and checkers sets with gargoyle components, traditional cribbage, liar’s dice, dominoes, card sets, an authentic trivia game, and both jigsaw and pop-out puzzles.
Following the launch at Barnes & Noble, the products will be available at other retailers, including Borders, K-Mart, Nordstrom, Toys “R” Us, and specialty toy retailers. Additionally, they will be available online at Amazon.com, Barnesandnoble.com, Target.com, and Toysrus.com.
Tags: Barnes and Noble, Borders, Discovery Bay Games, K Mart, Nordstrom, Oxford Games Collection, Target, Toys R Us
Posted in New Products, News | No Comments »
This post was written by Justin McCraw
Senario’s My Secret Circle Hits Target Stores
Wednesday, July 7th, 2010
My Secret Circle, the social diary product from Senario, will invade Target stores this August. My Secret Circle is a plug-and-play USB device allowing girls ages 8 to 12 to interact with their friends through photo sharing, scrapbooking, and journal writing. Access to the online journals are only granted through the exchange of friend codes, which the company hopes will make the service a safe social network alternative for girls.
The product originally debuted in 2009 at Justice stores. Target will also carry the B.F.F. Pack, which includes two access keys (USB flash drives) so friends can journal together.
Tags: B.F.F. Pack, Justice, My Secret Cirlce, Senario, Target
Posted in 6-8, 9 and up, New Products, News | No Comments »
This post was written by Justin McCraw
Walmart Named No. 1 Retailer Once Again
Tuesday, July 6th, 2010
Stores Magazine‘s annual Top 100 Retailers list crowned Walmart as the No. 1 retailer again, which was determined based on overall retail sales (not revenue) and did not include gas stations. IKEA North America made its debut on the list at No. 92, while Kroger came in at No. 2 and Target at No. 3.
Discount stores Dollar General (No. 28), Family Dollar (No. 45), and Dollar Tree (No. 61) climbed the list seven, 11, and 15 spots, respectively. Stores Magazines‘ editors attribute the climb to the poor economy last year, which forced people to find lower-cost solutions for the products they buy. The list was compiled and analyzed by Kantar Retail.
Tags: Dollar General, Dollar Tree, Family Dollar, IKEA North America, Kantar Retail, Kroger, Stores magazine, Target, Walmart
Posted in News | 1 Comment »
This post was written by Elizabeth A. Reid
Target Debuts New Video Game Department Layout
Monday, May 24th, 2010
Target is introducing a new open layout for its consumer electronics and video game departments, aiming to give visitors a convenient, enjoyable shopping experience with easy access to information and products. The new layout includes a video game section that will be expanded by 30 percent; a large, open format that will include new product-accessible fixtures organized by platform and game genres; and a majority of stores will include video game Learning Centers and Trial Stations.
The new Learning Centers will feature a 40-inch high-definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory, receive recommendations on best sellers, or page a team member for assistance. Trial Stations will allow guests to try out the latest titles before they buy.
Tags: Learning Centers, Target, Trial Stations, video games
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
U.S. Consumer Confidence Rises Slightly in April
Tuesday, May 4th, 2010
According to Reuters, the U.S. consumer confidence index in April improved slightly to 57.9, compared to 52.3 in March. Many retailers, says Rothman Research, are revising their marketing strategy to attract as much traffic to their stores for the summer. Giant discounters such as Walmart Stores, Inc. and Target Corp. performed extremely well during the recession, and are now trying to attract even more people to these stores as the consumer confidence grows.
Tags: Consumer Confidence Index, Rothman Research, Target, Walmart
Posted in Uncategorized | No Comments »
