Posts Tagged ‘Spin Master’
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Spin Master Files Trademark Lawsuit Against Crayola
Monday, June 21st, 2010
Spin Master, Ltd. has filed a trademark infringement lawsuit in the United States District Court for the Central District of California against Crayola, LLC and its intellectual property holding company, Crayola Properties, Inc.
The lawsuit alleges that Crayola knowingly, willingly, and unlawfully is infringing and intends to infringe on Spin Master’s Liv trademark with its Liv Crayola line of products that is targeted at young girls. The line launched last June.
Spin Master is seeking damages, attorney’s fees, and a permanent injunction barring Crayola from infringing on Spin Master’s “Liv” trademark.
Tags: copyright infringement, Crayola, Liv Dolls, Spin Master
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This post was written by Elizabeth A. Reid
The Last Airbender Products to be Released This Summer
Monday, June 7th, 2010
Nickelodeon Consumer Products (NCP) has announced a full slate of consumer products for Paramount Pictures and Nickelodeon Movies’ live-action, July 2 theatrical release, The Last Airbender, directed by M. Night Shyamalan. The line-up of products inspired by the film will be available this summer through the holiday season.
Consumers can expect to see almost 30 new products in a number of categories including publishing, home décor, apparel, jewelry, and accessories.
Some of the licensees on board for the franchise include action figures, play sets, role play items, vehicles, and more from Spin Master; video games from THQ; construction-themed sets and products from Mega; DVDs from Paramount Home Entertainment; party goods from American Greetings; customizable goods from HP; prequel manga, movie manga, and cinemanga from Del Rey Manga; junior novelization, movie storybook, ready to reads, and lost scrolls collection from Simon and Schuster; an activity digest, a full-color scrapbook, and an activity book from Random House; and Mad Libs from Penguin/Grosset Dunlap.
Tags: American Greeting, Avatar: The Last Airbender, Del Ray Manga, Grosset & Dunlap, HP, Mega, Nickelodeon, Paramount Home, Penguin, Random House, Simon and Schuster, Spin Master, The Last Airbender, THQ
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
An Array of Olivia Products to Hit Stores This Fall
Monday, June 7th, 2010
Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.
Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.
Tags: Bavaria Sonor, Chorion, Hachette Jeunesse, Nickelodeon Home Video, Olivia, Simon & Schuster, Spin Master
Posted in Uncategorized | No Comments »
This post was written by Elizabeth A. Reid
Royal Jumbo Appoints Spin Master as Stratego Licensee for North America
Friday, May 7th, 2010
Royal Jumbo, part of The Netherlands’ JumboDiset toy company, has appointed Spin Master as its partner for the production, sales, and marketing of Stratego in North America and Canada. The agreement with Spin Master will start January 1, 2011.
Royal Jumbo recently announced that its exclusive Stratego license agreement with Hasbro, which ends at the end of this year, would not be renewed. The partnership between Hasbro and Royal Jumbo lasted for nearly 50 years. Royal Jumbo stated that “strategic changes in both companies ultimately drove the decision not to renew the license after its regular expiration.”
Tags: Hasbro, JumboDiset, Royal Jumbo, Spin Master, Stratego
Posted in Licenses, News | No Comments »
This post was written by Elizabeth A. Reid
Video: Lutz Muller Talks Toys and Movies with BNN
Tuesday, April 13th, 2010
Lutz Muller, CEO of Klosters Trading Corp., sits down with Canada’s Business News Network to talk about Iron Man 2, Avatar, Toy Story 3, and Spin Master’s deal with Walmart for How to Train Your Dragon.
To view, click here.
Tags: Avatar, BNN, How to Train Your Dragon, Iron Man 2, Klosters Trading Corp., Lutz Muller, Spin Master, Toy Story 3, Walmart
Posted in News | 1 Comment »
This post was written by Jackie Breyer
Vikings Take Over Times Square!
Tuesday, March 23rd, 2010
This morning, instead of going directly to my office, I made a stop in Times Square, which was overrun by Vikings… could be a little scary… but they were all smiling, taking pictures and generally enjoying the fact that their big Viking Boat (40 ft) was grounded in the heart of NYC. (Since I’m a native New Yorker, I have to say it was grounded in the heart of America).
After taking a few pictures… trying to hear what actress America Ferrera (Ugly Betty and the voice of Astrid) was saying to the cameras, I had the pleasure of spending a few minutes with Walmart’s SVP and General Manager of Entertainment, Gary Severson.
So how does America’s giant retailer decide when and how much muscle to put behind a new movie launch/property, well, Gary gave me some insight.
There are a lot of great movies that come out every year, but not all translate into merchandise, specifically toys, very well. But the How to Train Your Dragon property has such appeal, especially to boys, that it was clear that this was something to look at. Dragons are a terrific play pattern, and there is a demand for this type of product. Compound this with the studio behind the movie, DreamWorks, and the first toy partner to see the potential—Spin Master—well Walmart knew that this could be something big.
This great partnership launches today in Walmarts around the country and in theaters this Friday. Will your kids love this movie? …the answer is yes! They will love the story about Hiccup, a Viking teenager who just doesn’t fit in and the dragon that challenges him and his fellow Vikings to look at the world differently. And, they will love the array of products that will be available at Walmart exclusively, such as toys (helmets and swords of course… made of foam), snacks, apparel, and other products to keep the story alive. We’ll see the DVDs later in the year so be ready to add it to your holiday list!
–Laurie
Tags: DreamWorks, How to Train Your Dragon, Spin Master, Times Square, vikings, Walmart
Posted in 3-5, 6-8, 9 and up, Licenses | No Comments »
This post was written by Elizabeth A. Reid
Walmart Partners with DreamWorks and Spin Master for Dragon Line
Tuesday, February 23rd, 2010
DreamWorks Animation SKG, Inc. and Walmart have announced the first of many elements to come from Walmart’s involvement with the studio on its upcoming feature film, How to Train Your Dragon, due in theaters March 26. The toy line, created by Spin Master Ltd., will be available at Walmart stores March 1, and will include action figures and dragons, Viking play sets, roaring plush dragons, flying dragon toys, and role-play toys based on the animated film. The toys will be geared to boys ages 5-8 and will range from $5 to $30.
Tags: DreamWorks, How to Train Your Dragon, Spin Master
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Kids Compete in the First Bakugan National Championship
Monday, February 22nd, 2010
Thousands of Bakugan fans and brawlers packed New York City’s Roseland Ballroom over the weekend, as Spin Master crowned the first ever Bakugan national champion at Baku-Con. The toy company flew in 128 of the top Bakugan brawlers in America to compete in the championship event. Brawlers have been competing regional tournaments since January.
In the end, Christopher Ruff of Cerritos, Ca. was named the first Bakugan national champion. The regional Baku-Con champions are Chicago’s Abel Fernandez, Los Angeles’ Elijah Torres, Dallas’ Nick Spagnoletti, Orlando’s Matt Torres, and New York City’s Andrew Perico. During the weekend event, kids also participated in a wide variety of Bakugan activities.
Tags: Baku-Con, Bakugan, Spin Master
Posted in News | 1 Comment »
This post was written by Elizabeth A. Reid
Spin Master Partners with Go-Go’s Drummer for Animated Tween Show
Thursday, February 4th, 2010
Spin Master Entertainment and Titmouse Inc., a Hollywood-based animation studio, will co-develop and produce a new tween, animated musical series called The Special Offers. The show will follow four misfit kids who bond over their love for music and form the band, The Special Offers. Each episode will feature an original song, which will be compiled and distributed as a soundtrack album at the end of the season.
Tags: Go-Gos, Spin Master, The Special Offers, Titmouse
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Spin Master Works with Firm for Eco-Friendly Packaging
Tuesday, December 15th, 2009
Spin Master, Ltd. is working with Clean Agency, a firm specializing in sustainable business strategies, to create a sustainability platform for the toy manufacturer. Some of the environmental concerns Clean Agency outlined included those related to the manufacture, conversion, and disposal of PVC and its various stabilizers in packaging. The platform will include suggestions for packaging choices that will improve its environmental performance.
For more info on Green Toys, see The Toy Book’s November/December issue to be released soon!
Tags: Clean Agency, eco-friendly, Spin Master
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