The Toy Book » Simm Marketing http://toybook.com The Leading Trade Publication for the Toy Industry Fri, 10 Feb 2012 20:59:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Schylling Named U.S. Darda Distributor http://toybook.com/schylling-named-u-s-darda-distributor http://toybook.com/schylling-named-u-s-darda-distributor#comments Fri, 19 Feb 2010 17:43:50 +0000 Elizabeth A. Reid http://toybook.com/?p=1479

Schylling Associates, Inc. has been named the new U.S. distributor for Darda toys by Wm K. Walthers, Inc. and Simm Marketing GMBH. Earlier this month, Walthers sold the line to Simm.

As part of the transition to new ownership, both Schylling and Walthers representatives began taking orders for Darda products during Toy Fair New York. In-stock inventory will ship directly from the Walthers warehouse in Milwaukee. Future releases will ship from Schylling.

]]> http://toybook.com/schylling-named-u-s-darda-distributor/feed 0 Walthers, Inc. Sells Darda Line http://toybook.com/walthers-inc-sells-darda-line http://toybook.com/walthers-inc-sells-darda-line#comments Fri, 05 Feb 2010 20:54:55 +0000 Elizabeth A. Reid http://toybook.com/?p=1287

Wm. K. Walthers, Inc. has sold its Darda line of toys to Simm Marketing GMBH, a long time licensee of the Darda brand in Europe. Darda has been a Walthers brand since 2005. Simm Marketing GMBH was founded in 1926, when founder Richard Simm began making costume jewelry. In 1965, the company started producing toys and today Simm distributes other toy lines in Germany and surrounding countries. Simm has been offering Darda products in Europe since 1999.

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