Posts Tagged ‘Scholastic’
« Older Entries |This post was written by Elizabeth A. Reid
The Magic School Bus Celebrates 25 Years
Friday, September 30th, 2011
The Magic School Bus is celebrating its 25th anniversary with new products, a live tour, and promotions. The Scholastic brand will kick off the celebration next month with the release of The Magic School Bus: Oceans game for Nintendo DS and The Magic School Bus: Dinosaurs app for Apple’s iPad. Both releases are based on the Scholastic books written by Joanna Cole and illustrated by Bruce Degen.
Joining the celebration, Identity Games will release its new GameChanger (an electronic board that works with the iPad) featuring The Magic School Bus game skins. The Young Scientists Club will launch “The Magic School Bus Science Club,” and release five new Magic School Bus activity kits this year. Scholastic Audio has three new Magic School Bus audio books scheduled for release next year.
Additionally, Maximum Entertainment Productions and The Brad Simon Organization will tour the new “The Magic School Bus – Live! The Climate Challenge” live show throughout the U.S., hitting 60 cities. An anniversary field trip event and a book signing in New York City, as well as an online game, are also planned.
Tags: GameChanger, Identity Games, ipad, Maximum Entertainment Productions, New York City, Nintendo DS, Scholastic, The Brad Simon Organization, The Magic School Bus, The Magic School Bus-Live! The Climate Challenge, The Young Scientists Club
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This post was written by Erika Graham
Clifford The Big Red Dog For Kohl’s Cares Program
Tuesday, July 12th, 2011
Scholastic’s Clifford The Big Red Dog will be the newest face of the Kohl’s Cares program, bringing select merchandise to Kohl’s stores across the nation. Kohl’s customers will have exclusive access to four two-in-one edition hardback Clifford storybooks and coordinating plush dolls.
From now, until the end of September, shoppers will be able to purchase Clifford books and plush toys for $5 each, with 100 percent of the profit going towards children’s health and education initiatives nationwide.
Tags: Clifford, Kohl's, Kohl's Cares, Scholastic
Posted in New Products, News | No Comments »
This post was written by Jackie Breyer
I Spy Celebrates 20 Years
Wednesday, April 20th, 2011
New York City students helped Scholastic celebrate the 20th Anniversary of its I Spy brand Wednesday in Times Square during the event, “I Spy A Celebration: 20 Years; 20 Kids; 20 Riddles.” For finding 20 hidden objects around a 12-foot-high birthday cake, the students’ school will receive 500 books. In addition to its new book, I Spy Spectacular, the anniversary year will see new I Spy releases from Briarpatch and Scholastic Interactive.
Photo: A. Walker
Tags: Briarpatch, I Spy, New York City, Scholastic, Times Square
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This post was written by Elizabeth A. Reid
Scholastic Celebrates 20th Anniversary of I Spy
Tuesday, March 22nd, 2011
Scholastic Media is kicking off its 20th anniversary celebration of the I Spy franchise with the publication of I Spy Spectacular: A Book of Picture Riddles, due to be out next month. The books features riddles by Jean Marzollo and photographs by Walter Wick. The year-long campaign will include a slate of new I Spy releases, including the I Spy Challenger for Leapster Explorer (releasing this summer), I Spy Castle for the Nintendo DS (releasing this fall), and five new titles from Briarpatch, Scholastic’s exclusive licensee for board games, puzzles, and card games.
Beginning April 11, the new products will be supported by the “I Spy a Celebration” campaign that invites audiences to participate in the largest game of I Spy online, My I Spy. Scholastic will also host a live I Spy event, “I Spy a Celebration! 20 Years; 20 Kids; 20 Riddles,” in Times Square on April 12, and Jean Marzollo will host at an event on April 9 in New York City featuring an I Spy scavenger hunt, raffle, and product demonstrations.
Tags: Briarpatch, I Spy, Scholastic, Scholastic Media, Times Square
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This post was written by Elizabeth A. Reid
Scholastic’s Second Annual WordGirl Definition Competition
Thursday, March 10th, 2011
Scholastic Media is launching its second annual WordGirl Definition Competition, a live virtual event that will challenge students’ vocabulary. The event, for kids in grades 1-3, will take place on Wednesday, April 27 at 1:00 p.m. ET at Scholastic’s New York City headquarters, and will be streamed to thousands of classrooms nationwide via a live webcast.
The competition will be held in a game-show format, hosted by WordGirl and Beau Handsome of WordGirl’s “May I Have a Word” segment. Contestants will test their vocabulary skills through word usage, reading comprehension, definitions, and the use of words in different contexts. Classes across the country will play along in real-time by submitting answers online during the webcast. Classes and their answers may be called out during the event.
Teachers can register for the free webcast here. All teachers of grades 1-3 who register will automatically be entered into the WordGirl Definition Competition sweepstakes for a chance to win books and prizes for their school or classroom.
For official rules, click here.
Tags: Scholastic, WordGirl, WordGirl Definition Competition
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This post was written by Elizabeth A. Reid
New “Touch & Tilt” Line of iPad Book Apps by Scholastic is Released
Monday, January 3rd, 2011
Scholastic Media has introduced its “Touch & Tilt” line of iPad book applications, available for purchase on the iTunes App Store. The interactive storybook applications include I Love You Through and Through, based on Scholastic’s book by Bernadette Rosetti-Shustak and illustrated by Caroline Jayne Church; The Magic School Bus: Oceans, based on the Scholastic book The Magic School Bus: On the Ocean Floor by Joanna Cole and illustrated by Bruce Degen; and Go, Clifford, Go!, based on the Scholastic book series by Norman Bridwell.
Each application allows kids to read and play independently on the iPad and also brings the book to life. For more information, visit www.scholastic.com/apps/.
Tags: app, book, interactive book, ipad, Scholastic, Scholastic Media
Posted in New Products, News | 1 Comment »
This post was written by Christina Edwards
WordGirl Receives Comic Book Series Through BOOM! Studios
Monday, June 7th, 2010
Scholastic Media has announced that superhero series WordGirl will receive a comic book series this fall through BOOM! Studios. WordGirl comic books and graphic novels will be available throughout the U.S. and Canada, ranging from $2.99 to $9.99. The comics will feature all-new storylines.
The deal follows the announcement that the WordGirl series has received three 2010 Daytime Emmy Award nominations. The series was awarded a Daytime Emmy Award for Best Writing in Animation in 2008. WordGirl airs daily on PBS.
BOOM! Studios recently launched it BOOM Kids! imprint in spring 2009. The imprint serves as a home for BOOM!’s kid-friendly content.
Tags: Boom! Studios, daytime emmy awards, PBS Kids, Scholastic, WordGirl
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This post was written by Elizabeth A. Reid
“WordGirl” Nominated for Three Emmy Awards
Monday, May 17th, 2010
Scholastic Media’s WordGirl has been nominated for three 2010 Emmy Awards, the third year the series has been nominated. The series is nominated for “Outstanding Children’s Animated Program,” “Outstanding Writing in Animation,” and “Outstanding Performer in an Animated Program” for Ed Asner’s performance as Kid Potato. In 2008, WordGirl won an Emmy Award for “Best Writing in Animation.”
The series airs five days a week on PBS KIDS GO!. New episodes are set to air in July.
The Daytime Emmy Awards will be telecast on June 27th on CBS from the Las Vegas Hilton.
Tags: Emmy Awards, Scholastic, WordGirl
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This post was written by Elizabeth A. Reid
He-Man, She-Ra to Air on Qubo
Monday, May 17th, 2010
Qubo Channel announces the launch of 12 new animated and live-action series with several U.S. premieres that will roll out on the network beginning this summer through fall. The diverse mix of family friendly programming includes the return of The Magic School Bus series from Scholastic for the fall and the U.S. premiere of the animated series Vitaminix, a series of shorts encouraging good eating habits for kids.
Additionally, Qubo brings to its schedule the U.S. premieres of The Mysteries of Alfred Hedgehog, Willa’s Wild Life, Shelldon, Pearlie, and Mighty Machines, plus new episodes of the returning series Turbo Dogs.
In addition, beginning this fall season, Qubo will launch a classic weekend animation block featuring the newly acquired He-Man and the Masters of the Universe; She-Ra, Princess of Power; BraveStarr; and the animated Ghostbusters. To round out the schedule, Qubo will debut Animal Exploration with Jarrod Miller in the fall.
Tags: Animal Exploration with Jarrod Miller, BraveStarr, Ghostbusters, He-Man and the Masters of the Universe, Mighty Machines, Pearlie, Qubo, Scholastic, She-Ra Princess of Power, Shelldon, The Magic School Bus, The Mysteries of Alfred Hedgehog, Vitaminix, Willa's Wild Life
Posted in 3-5, 6-8, 9 and up, News | No Comments »
This post was written by Elizabeth A. Reid
Scholastic Presents an Elementary Showdown for “Word Domination”
Wednesday, May 5th, 2010
On May 11, students in the first, second, and third grades will compete in Scholastic’s WordGirl Definition Competition, battling for “word domination.”
Inspired by WordGirl, which airs daily on PBS Kids Go!, the WordGirl Definition Competition will be held in a game show format and hosted by WordGirl herself, as well as Beau Handsome of the “May I Have a Word” segment of the show. The event will consist of three short rounds and a one-minute bonus round, challenging contestants in questions pertaining to word usage, reading comprehension, definitions, and using words in different contexts.
Tags: PBS, Scholastic, WordGirl, WordGirl Definition Competition
Posted in 6-8, 9 and up, News | 1 Comment »
