Nickelodeon Consumer Products (NCP) has announced a full slate of consumer products for Paramount Pictures and Nickelodeon Movies’ live-action, July 2 theatrical release, The Last Airbender, directed by M. Night Shyamalan. The line-up of products inspired by the film will be available this summer through the holiday season.

Consumers can expect to see almost 30 new products in a number of categories including publishing, home décor, apparel, jewelry, and accessories.

Some of the licensees on board for the franchise include action figures, play sets, role play items, vehicles, and more from Spin Master; video games from THQ; construction-themed sets and products from Mega; DVDs from Paramount Home Entertainment; party goods from American Greetings; customizable goods from HP; prequel manga, movie manga, and cinemanga from Del Rey Manga; junior novelization, movie storybook, ready to reads, and lost scrolls collection from Simon and Schuster; an activity digest, a full-color scrapbook, and an activity book from Random House; and Mad Libs from Penguin/Grosset Dunlap.

The shelves will turn a bit more ugly this year as Pretty Ugly expands its plush characters plus partners with Schylling and Abrams for additional products.

Pointy Max, who has a weakness for cheese and a phobia of blank paper, joins the Ugly Doll family along with Picksey, Mynus, Ninja Batty Shogun, Ket, Wippy, Nandy Bear, and Cozymonster.

In March, the company will release Series 2 Action Figures in new “C-Thru” boxes, which are packaged in a collection of 12. The following month, Pretty Ugly will debut six new Big Toe Collections in bright new colors.

The Ugly gang will premiere in new books such as Random House titles Ugly Guide 4-The Ugly Guide to Eating Out and Keeping it Down, and Ugly Colors, a board book, to be released by April. In the fall, another board book, Babo’s Cookie Problem, will be released.

Pretty Ugly will also team with Schylling to release new tin products including tin truck pencil holders, coin banks, wind-up robots, alarm clocks, and tin keepsake lunch boxes. Through a partnership with Abrams, the company will also release two calendars in the summer.