Posts Tagged ‘Playmates Toys’
|This post was written by Elizabeth A. Reid
Playmates Appoints Distribution Partners for New TMNT Toy Line
Friday, October 21st, 2011
Playmates Toys, Inc., has appointed marketing and distribution partners across a number of international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production, the show is set to premiere next fall, followed by the theatrical release from Paramount Pictures. The all-new Teenage Mutant Ninja Turtles toy line by Playmates is scheduled to launch next fall in the U.S. and Canada, to coincide with the series premiere. The line will be available in most international markets in 2013.
Tags: Distribution, marketing, Nickelodeon, Paramount, Playmates Toys, Teenage Mutant Ninja
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Playmates to Premiere New Family Guy Toys This Fall
Thursday, June 30th, 2011
This fall, Playmates Toys, as part of its partnership with Twentieth Century Fox Consumer Products, will premiere a fresh new toy line for Family Guy. The line will launch with the Family Guy Crazy Interactive World play set and figures. Each figure in the Family Guy Interactive World features a resistor that, when placed on the compatible play set, unlocks real character voices and more than 40 phrases from the show.
The initial figures will include Stewie, Peter, Brian, Cleveland, Quagmire, and Lois with additional characters and environments coming next spring. Also available from Playmates Toys in the fall will be a seven-inch soft foam Stewie head-shaped football.
The release of the Playmates Family Guy toy line joins Fox’s yearlong “Something, Something, Something Anniversary” celebration for the series.
Tags: Family Guy Interactive World, Fox, Playmates Toys, Something, Something Anniversary, Stewie, Twentieth Century Fox Consumer Products
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Playmates Toys to Debut Michael Jackson Collectibles at Comic-Con
Thursday, July 22nd, 2010
Playmates Toys will unveil its new line of Michael Jackson collectibles at the Diamond Comics display at San Diego Comic-Con, held July 21-25. Earlier this year, Playmates Toys signed a deal with Bravado to create the collectibles based on the late star. The new 10-inch scale collectibles capture the King of Pop’s likeness and fashion, the first of which will be Billie Jean complete with Jackson’s outfit worn in the music video. The second collectible, Thriller, is fashioned in the iconic red with black trim outfit. The collectibles will launch this fall, followed by additional styles.
Tags: Billie Jean, Bravado, comic con, Diamond Comics, Michael Jackson, Playmates Toys, San Diego Comic-Con, Thriller
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Playmates to Move U.S. Offices
Thursday, March 11th, 2010
Playmates Toys is moving its U.S. offices to Los Angeles from Costa Mesa, CA. The company expects to be settled into its new home by April 1st.
This move is a part of the company’s restructuring plan that aims to reduce overhead of the U.S. organization. Playmates’ key brands include Nickelodeon’s Teenage Mutant Ninja Turtles & iCarly, Michael Jackson, Hero:108, DreamWorks’ Shrek, and Rainbow Brite.
Tags: Costa Mesa, Los Angeles, Playmates Toys
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
This post was written by Elizabeth A. Reid
Playmates Toys Reintroduces Rainbow Brite
Tuesday, November 24th, 2009

Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.
Tags: Hallmark, Playmates Toys, Rainbow Brite, Target, Toys R Us
Posted in New Products, News | No Comments »
















