Posts Tagged ‘Party City’
|This post was written by Elizabeth A. Reid
Rubie’s Wins Awards from Party City
Tuesday, November 30th, 2010
Party City has awarded Rubie’s Costume Company the 2010 Best Breakout License award for its Lady Gaga licensed costumes.
“We are very proud and honored to receive this distinction and thankful to be selected to receive this impressive award from one of the top retailers in the Halloween industry,” said Howard Beige, executive vice president of Rubie’s.
Rubie’s also won the 2010 award for Best Humor Costume, for its Mario costume.
Tags: Howard Beige, Lady Gaga, Mario, Party City, Rubie's Costume Company
Posted in Licenses | No Comments »
This post was written by Elizabeth A. Reid
Mattel Introduces Monster High Property, Signs Licensees for Franchise
Tuesday, June 8th, 2010
Mattel has added a new property to its portfolio of brands, Monster High. The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school.
The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa.
Websiodes have already premiered at www.monsterhigh.com, the property’s website. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys.
Tags: Accessory Innovations, Amscan, High IntenCity, Little Brown Books, Mattel, Monster High, Party City
Posted in 9 and up, Licenses, New Products, News | No Comments »
