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Posts Tagged ‘Mega Bloks’

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This post was written by Elizabeth A. Reid

Mega Bloks Launches Tour for Halo Vehicle

Tuesday, February 22nd, 2011

Mega Bloks has launched a North American tour for the Mega Bloks Halo Vehicle, inspired by Halo’s Warthog. The vehicle will be traveling across Canada and the U.S., making appearances at toy shows, convention centers, retail stores, and more. The vehicle’s first stop was at the Javits Convention Center in New York City during American International Toy Fair.

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Posted in News, Photo | 1 Comment »

This post was written by Elizabeth A. Reid

First Mega Bloks App Now Available for the iPad and iPhone

Friday, October 1st, 2010

In celebration of Mega Bloks’ 25th anniversary, Mega Brands is releasing its first iPhone and iPad application for preschoolers, Mega Bloks Playground. Michael Elman, partner and creative of Budge Studios, the developer and publisher of the App, describes it as “not a ‘video game’ by any means that gives you set goals and sets you up to ‘win’ or ‘lose’.”

Instead, Mega Bloks Playground is open-ended and boasts unlimited play. In the preschool interactive world there are two playable Mega Bloks buddies, a boy and a girl, who interact with in-world elements, such as swings, sets, slides, see-saws, animals, and more. Kids can drag or tap the buddies with a finger on the iPad or iPhone screen and watch them play in the playground.

The App also features piles of colorful Mega Bloks throughout the playground that kids can use to build a variety of Mega Bloks creations. The touch-play controls are specially designed to help develop fine motor skills in children ages 2 to 5.

Mega Bloks Playground is available, starting today, for the iPad ($3.99) and iPhone ($1.99), exclusively through the Apple App Store in the Game-kids section. For the first 48 hours after launch, the App will be sold for 50 percent off.

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Posted in New Products | No Comments »

This post was written by Elizabeth A. Reid

Sanrio Partners with MEGA for Construction Toys

Tuesday, June 29th, 2010

Sanrio, Inc. and MEGA Brands, Inc. have entered into a North American licensing agreement to develop construction toys for young girls based on the Hello Kitty brand. Under the two-year agreement, MEGA Brands obtains the rights to develop construction toy sets based on the Hello Kitty brand, which will allow young girls to build, personalize, and collect their very own Hello Kitty world. The Mega Bloks-licensed product offerings will make their debut in the U.S., Canada, and Mexico in spring 2011.

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Posted in Licenses, New Products, News | No Comments »

This post was written by Elizabeth A. Reid

HIT Entertainment Celebrates 65 Years of Thomas & Friends

Monday, May 17th, 2010

HIT Entertainment is celebrating the 65th anniversary of its preschool brand Thomas & Friends with partnerships with Minor League Baseball, Celebration Foods, Six Flags Entertainment, and Sprout.

Celebration Foods, the makers of Carvel ice cream cake, has been named the presenting sponsor of Thomas’ 65th anniversary. The company will serve as the exclusive Thomas partner for Thomas & Friends title nights, to take place at 22 Minor League Baseball teams’ games between May 15 and June 30. Celebration Foods will offer free Carvel ice cream cake samples and coupons to fans at the games, and will run free consumer offers at select regional grocery stores.

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Posted in Uncategorized | No Comments »

This post was written by Elizabeth A. Reid

Iron Man 2 Takes Over Toy Fair

Thursday, February 18th, 2010

At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.

Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including  action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.

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Posted in Licenses, New Products, News | 1 Comment »

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