Posts Tagged ‘McDonald’s’
|This post was written by Erika Graham
McDonald’s Teams Up With The Smurfs to Encourage Healthy Eating Habits
Tuesday, August 2nd, 2011
McDonald’s is encouraging children worldwide to “Smurf the Earth” this summer with a 28-day Happy Meal campaign featuring 16 iconic Smurf designs. Smurf-themed packaging on healthy Happy Meal offerings, such as Apple Dippers and milk, will promote healthy eating decisions for children.
Within the U.S., McDonald’s has partnered with The Smurfs and Keep America Beautiful (K.A.B.) to put digital codes on the back of Apple Dippers packages that can be entered online at happymeal.com. For every code that is entered on the website, McDonald’s and K.A.B. will plant a tree (up to 100,000) in national forests across the country. Similar environmentally friendly promotions will take place at McDonald’s global locations.
Tags: Keep America Beautiful, McDonald's, The Smurfs
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
McDonald’s Revamps Happy Meal, Launches Nutritional Marketing Initiative
Friday, July 29th, 2011
After being accused of using toys to lure kids to its restaurants and blamed for promoting unhealthy eating habits, McDonald’s is introducing a new Happy Meal that the company says adds “more nutritionally balanced choices,” as part of its “Commitments to Offer Improved Nutrition Choices” initiative.
Starting in September, and by Q1 2012, all McDonald’s Happy Meals will automatically include both apple slices (without the dipping caramel) and a smaller portion of French fries (1.1 ounces), along with the choice of a hamburger, cheeseburger, or chicken McNuggets, and a choice of beverage, including the new fat-free chocolate milk and 1 percent low-fat white milk. Customers can also request two bags of apple slices instead of the French fries.
By Q1 2012, McDonald’s hopes that Happy Meals will see an estimated 20 percent reduction in calories and also a reduction in fat. By 2015, the chain hopes to reduce sodium by 15 percent in all its meals.
The company will also promote nutritional messages in all of its national kids’ communications, including merchandising, advertising, digital, and on Happy Meal packaging.
Tags: Happy Meals, McDonald's, nutrition
Posted in News | 1 Comment »
This post was written by Erika Graham
Liv Dolls Featured in Happy Meals
Monday, June 20th, 2011
Following last month’s successful Zoobles Happy Meal Campaign, Spin Master, Ltd. has once again teamed up with McDonald’s to present the Liv Happy Meal Campaign, running now through July 7.
Miniature Liv characters Daniela, Sophie, Katie, Alexis, and Hayden, plus three styling heads, are available now at participating McDonald’s across North America. Both the Liv and Zoobles Happy Meal Campaigns are scheduled to hit international markets later this year and in 2012.
Tags: Happy Meal Campaign, Liv, McDonald's, Spin Master Ltd, Zoobles
Posted in News | No Comments »
This post was written by Christina Edwards
McDonald’s Announces Recall on Shrek Themed Drinking Glasses
Monday, June 7th, 2010
The U.S. Consumer Product Safety Commission and McDonald’s have announced a voluntary recall of the Shrek Forever After 3D Collectible Drinking Glasses, due to a potential cadmium risk.
The recall affects about 12 million units. The designs on the glasses contain cadmium, which produces a risk of adverse health effects after long term exposure. No injuries have been reported. The glasses were sold exclusively at McDonald’s from May 2010 to June 2010 for approximately $2. McDonald’s asks consumers to immediately stop using the glasses, and information on how to obtain a full refund can be found at www.McDonalds.com.
Tags: McDonald's, recall, Shrek
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Frankie The Fish Hits Retail Shelves
Tuesday, February 9th, 2010
Gemmy Industries is introducing a toy replica of “Frankie the Fish,” the mechanical singing fish that starred in McDonald’s now-famous filet-o-fish sandwich TV commercial. The commercial, created by Arnold Worldwide in Boston, appeared last February for four weeks and featured the “quirky” song “Gimme Back That Filet-O-Fish.” Gemmy’s Frankie The Fish version will include motion-activated movements, the original version of the song, as well as a new club remix. The product is available at Kmart, Walgreens, CVS, Rite Aid, Bed Bath & Beyond, BJ’s Warehouse Clubs, Menards, and many online retailers.
Tags: Frankie the Fish, Gemmy Industries, McDonald's
Posted in Licenses, New Products, News | 2 Comments »
