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Posts Tagged ‘Marvel’

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This post was written by Elizabeth A. Reid

Fall Toy Preview: New Top Trumps Cards

Thursday, October 7th, 2010

Top Trumps card games are similar to War, which is played with normal playing cards. But instead of featuring a number and a suit, Top Trumps cards feature statistics such as speed, skill, strength, and more that coincide with the theme of the deck. The object of the game is to beat—or trump—your opponent’s card by choosing your best stat for that card. The player that trumps wins the card, and the game keeps going until a player wins the entire deck.

New Top Trumps card games for 2011 will include Moshi Monsters, Go Go Crazy Bones, Harry Potter and the Deathly Hallows, Top Trumps Activity Super Hero Squad, and Top Trumps Tournament Marvel.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

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Posted in Licenses, New Products | 2 Comments »

This post was written by Elizabeth A. Reid

Fall Toy Preview: Maisto-Marvel Toy Airplanes

Wednesday, October 6th, 2010

Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

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This post was written by Christina Edwards

Disney Strives to Target Boys

Monday, June 7th, 2010

Andy Mooney, chairman of Disney Consumer Products (DCP), last week announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including Marvel franchises, TRON, and the Disney Channel and Disney XD series Phineas and Ferb.

The upcoming release of Cars 2 in June 2011 will be supported with cross-company initiatives that are expected to exceed Toy Story 3 retail sell-in. Cars Toons, the series of shorts airing on Disney Channel, has provided fresh merchandising themes for incremental retail programs globally.
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This post was written by Elizabeth A. Reid

Shout! Factory to Distribute Marvel Knights Animation DVDs

Thursday, April 29th, 2010

Under a multi-year agreement, Shout! Factory has been named the exclusive U.S. home entertainment distributor with licensing rights to Marvel Knights Animation properties, including Astonishing X-Men: Gifted, Black Panther, Iron Man: Extremis, Spider-Woman, and more to be announced.

Marvel Knights Animation merges Marvel comic book graphics with dynamic animation to create motion comics.

Early this year, Shout! Factory was named the exclusive U.S. home entertainment distributor for Marvel’s animated series, The Super Hero Squad Show.

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This post was written by Elizabeth A. Reid

New Animated Series for Spidey

Monday, April 19th, 2010

Marvel Entertainment has announced a new animated series for Spider-Man. Ultimate Spider-Man launches in fall 2011 on Disney XD. The new series will chronicle the adventures of naive high-schooler Peter Parker as he comes to grips with his new powers.

Along with his new powers, the challenge for the young web-slinger in the new series is balancing his relationships with his friends and family and his super colleagues who can help him gain an understanding of his parent’s legacy and his destiny. Check out more at Marvel.com.

(Photo credit: Marvel.com)

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Posted in 6-8, 9 and up, News | 1 Comment »

This post was written by Elizabeth A. Reid

Shout! Factory Named U.S. Home Entertainment Distributor for The Super Hero Squad

Monday, February 22nd, 2010

Shout! Factory has signed a multi-year deal with Marvel Animation, Inc. to become the U.S. home entertainment distributor with licensing rights for The Super Hero Squad Show. The series debuted on Cartoon Network US last October.

Shout! Factory is planning to roll out a home entertainment product line, including DVDs, based on the series later this year.

The Super Hero Squad Show is an animated series featuring Marvel’s most popular characters such as Captain America, Silver Surfer, Thor, Hulk, Wolverine and Iron Man, with a comedic twist. The heroes team up to face the world’s greatest villains, aiming to protect Super Hero City from Dr. Doom’s wild and weird minions.

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This post was written by Elizabeth A. Reid

Iron Man 2 Takes Over Toy Fair

Thursday, February 18th, 2010

At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.

Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including  action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.

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Posted in Licenses, New Products, News | 1 Comment »

This post was written by Elizabeth A. Reid

Marvel Signs Multi-year Agreement with Maisto

Tuesday, February 9th, 2010

Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die-cast toy vehicles featuring Marvel’s Super Heroes.

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This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 01/13/10

Wednesday, January 13th, 2010

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

Marvel Files Federal Lawsuit over Comic Copyrights

Monday, January 11th, 2010

Marvel Worldwide, Inc. filed a federal lawsuit in Manhattan on Friday asking a judge to invalidate 45 notices sent by the heirs of artist Jack Kirby that aimed to terminate Marvel’s copyrights. The notices said Marvel’s copyrights would terminate on dates ranging from 2014 through 2019.  The heirs notified several companies last year that the rights would revert from Marvel to Kirby’s estate. Marvel argues that Kirby’s work on the comics were “for hire,” which makes the heirs’ claims invalid.

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