Hidden City Signs Deal for Bella Sara Plush Toys in France

Wednesday, June 16th, 2010

Hidden City Entertainment, Inc., has brokered a deal with licensing agent Francoise Bouvet of M.J.A. Licensing. The deal, for France, will allow Gipsy S.A.S. to produce a range of Bella Sara-branded plush toys, including the brand’s namesake horse, Bella.  Each plush toy will include a secret code, that when activated at BellaSara.com, will unlock a digital object. The first round of plush toys is set to launch this fall in France.

Tags: Gipsy S.A.S., Hidden City Entertainment, M.J.A. Licensing
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