Posts Tagged ‘Little Brown Books’
|This post was written by Elizabeth A. Reid
Mattel Introduces Monster High Property, Signs Licensees for Franchise
Tuesday, June 8th, 2010
Mattel has added a new property to its portfolio of brands, Monster High. The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school.
The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa.
Websiodes have already premiered at www.monsterhigh.com, the property’s website. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys.
Tags: Accessory Innovations, Amscan, High IntenCity, Little Brown Books, Mattel, Monster High, Party City
Posted in 9 and up, Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Ceaco, D3 Publishing Named Licensing Partners for Despicable Me
Monday, January 25th, 2010
Universal Partnerships & Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment.
Tags: Ceaco, D3Publisher, Despicable Me, Little Brown Books, Nanco Networks, Rubie's Costume Company, Toy Factory
Posted in Licenses, New Products, News | 1 Comment »
