Posts Tagged ‘Lego’
« Older Entries |This post was written by Ericka Johnson
Lego Goes Digital with Life of George
Thursday, November 3rd, 2011
Recently, Lego announced the release of Life of George, its first product to combine digital and physical play for a hands-on Lego gaming experience.
Life of George is a 12-level game that can be played in novice or expert mode. Featuring patent-pending brick recognition software powered by EyeCue, the game challenges players to build models and place them on a play mat that captures the image, then players receive a score.
George is a software engineer by day and adventurer by night, and his hobbies include travel, photography, and numbers. Players can follow and engage with George via his Facebook page.
The Lego Life of George set is available for $29.99 from Lego stores and online. A free Apple iOS application is also available for download.
Tags: Apple, iOS, Lego, Life of George
Posted in 6-8, 9 and up, New Products | No Comments »
This post was written by Erika Graham
Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2
Monday, July 11th, 2011
Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.
Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.
Tags: Artbox Entertainment, Bioworld Merchandising Inc, DeAgostini, Gentle Giant, Hallmark, Harry Potter and the Deathly Hallows, Hasbro, Jelly Belly Candy Company, Lego, Mead, NECA, Panini, Rubies Costume Co, The Noble Collection, Tomy, Tonner Doll, Warner Bros. Consumer Products
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Pirates: On Stranger Tides Merchandise to Debut Beginning in March
Tuesday, February 22nd, 2011
At a pirate-themed preview event earlier this month, Disney Consumer Products unveiled a new toy line based on the upcoming fourth installment of the Pirates of the Caribbean film series, On Stranger Tides. The 3-D movie will release in theaters on May 20.
The On Stranger Tides toy assortment, debuting in stores beginning this March, will include figures and play sets with a special black light from Jakks Pacific. The black light accessory that comes with all four-inch figures, four-inch Legend Pack figures and accessories, and the Queen Anne’s Revenge play set unveils a secret reveal that turns the figures into zombies. Jakks will also introduce new strategy-based board games based on the movie this fall.
The Lego Group will introduce nine play sets based on the movie, including a buildable version of Queen Anne’s Revenge and the Whitecap Bay play set, in which Jack Sparrow and the other pirates encounter mermaids.
Tags: Disney, Disney Consumer Products, Disney Interactive Studios, JAKKS Pacific, Lego, On Stranger Tides, Pirates of the Caribbean, TT Games
Posted in 6-8, 9 and up, Licenses, New Products, News, Photo | 1 Comment »
This post was written by Elizabeth A. Reid
Lego Universe to Launch Tomorrow, Photos and Videos Revealed
Monday, October 25th, 2010
Coinciding with the European launch of Lego Universe, the Lego Group revealed new videos, screenshots, and art for the game on Friday. The North American launch is scheduled for Tuesday, October 26.
Lego Universe is published by the Lego Group, developed by NetDevil, and distributed in mass retail by Warner Bros. Interactive Entertainment. The game invites players to use their imaginations to build objects and to creatively battle opponents. To learn more about Lego Universe, visit www.LegoUniverse.com.
Tags: Lego, LEGO Group, LEGO Universe, NetDevil, Warner Bros. Interactive Entertainment
Posted in New Products, Photo, video | No Comments »
This post was written by Elizabeth A. Reid
Harry Potter Licensees Announced for Upcoming Movies
Wednesday, October 20th, 2010
Warner Bros. Consumer Products (WBCP) has announced its licensing roster so far for the upcoming feature films Harry Potter and the Deathly Hallows – Part 1 and Part 2, in theaters November 19 and July 15, 2011 respectively.
Coinciding with the release of Part 1, Lego will debut an array of Lego Harry Potter construction sets, including Hogwarts Castle, Freeing Dobby, Quidditch Match, Hagrid’s Hut, The Burrow, and Hogwarts Express. Other licensees include The Noble Collection (wands, chess sets, high-end sculpts), Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Inc., Hallmark, Andrews McMeel Publishing, Tonner Doll, and more.
Harry Potter and the Deathly Hallows – Part 1 marks the first part in the final chapter of the series. Directed by David Yates from a screenplay by Steve Kloves (based on the book by J.K. Rowling), the movie is produced by David Heyman, David Barron, and Rowling.
Tags: Harry Potter, Harry Potter and the Deathly Hallows, Lego, Warner Bros., Warner Bros. Consumer Products
Posted in Licenses, News, video | No Comments »
This post was written by Elizabeth A. Reid
The Netherlands to Attempt Highest LEGO Tower Record in June
Friday, May 7th, 2010
On June 3, the people of Limmen, a small town in The Netherlands, will attempt to break the record for the world’s highest LEGO tower. The attempt will take four days and require more than one million LEGO bricks. Currently, the record for highest LEGO tower constructed––set in Oslo, Norway––is 30.22 meters, or approximately 99.15 feet.
The event will kick off the morning of June 3 when Sir Kim Rosner Pederson, the mayor of Castricum (the municipality for Limmen) and the primary secretary of the Danish Embassy in The Netherlands, places the first brick of the tower. A secret artist will close the event on June 6, potentially celebrating a new world record.
Past cities to hold the record for “Highest LEGO Tower of the World” include Toronto, Hong Kong, Moscow, Sydney, Seoul, London, Tokyo, Munich, and Oslo.
Limmen Ludiek, the organization behind the event, has also broken the record for biggest cocktail of the BeNeLux region (in 2001, with over 2,000 litres of liquid), and the biggest pyramid of the world (in 2005, with 63,365 beer crates).
Tags: Highest LEGO Tower, Lego, Limmen, Limmen Ludiek, The Netherlands
Posted in Uncategorized | No Comments »
This post was written by Elizabeth A. Reid
LEGO Releases Board Games Exclusively Online
Tuesday, March 2nd, 2010
LEGO has jumped into a new toy category—board games—with the launch of five constructible games. The products are available exclusively online, at websites such as Lego.com, ToysRUs.com, and Amazon.com.
Tags: board games, Creationary, Lava Dragon, Lego, Minotarus, Monster 4, Pirate Code
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
LEGO Sculptor to Depict Endangered Animals at Philly Zoo
Tuesday, March 2nd, 2010
LEGO will recreate endangered animals and their vanishing eco-systems in a new exhibition at the Philadelphia Zoo. Creatures of Habitat: A Gazillion-Piece Animal Adventure will feature dozens of animals made out of thousands of tiny LEGO bricks.
The brick depictions—created by Sean Kenney, one of nine LEGO-sanctioned sculptors in the world—will be scattered throughout the 42-acre garden. Visitors can use a special field guide to explore each station and find out how they can help save the species.
Creatures of Habitat will debut on April 10, and run for five months.
Tags: Lego, Philadelphia Zoo
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Toy Story 3 Invades Toy Fair NY
Friday, February 19th, 2010
Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.
The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.
Tags: Fisher Price, Hasbro, JAKKS Pacific, Lego, Mattel, Poof Slinky, Thinkway, Toy Fair NY, Toy Story 3
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
LEGO to Release Harry Potter Sets and Games
Friday, February 19th, 2010
As the anticipation for the theatrical release of Harry Potter and the Deathly Hallows: Part 1 (November 19) builds, LEGO is partnering with Warner Bros. Consumer Products to release new construction sets and games based on the property.
Based on the stories and characters of the Harry Potter films, the new line includes six construction sets featuring iconic scenes and locations. The sets–which include the Hogwarts Castle, Hagrid’s Hut, Hogwarts Express, and Quidditch Match–will be available in October and feature decorated minifigures, such as Bellatrix, Lestrange, and Luna Lovegood.
(more…)
Tags: Deathly Hallows, Harry Potter, Lego, Warner Bros.
Posted in Licenses, New Products, News | No Comments »
