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Posts Tagged ‘LeapFrog’

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This post was written by Elizabeth A. Reid

Top Toy Trends This Holiday Season, According to Target

Wednesday, October 19th, 2011

This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.

Interactivity

“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”

(more…)

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Posted in Articles, Licenses, New Products, News, holiday season | No Comments »

This post was written by Christina Edwards

LeapFrog Releases Leapster Explorer Learning Experience

Thursday, June 10th, 2010

LeapFrog Enterprises, Inc., is releasing the Leapster Explorer Learning Experience, a combination of handheld and online educational gaming geared toward children ages 4 to 9. The Leapster Explorer features a hi-res touch screen, a click-in camera accessory, and supports downloadable Leaplet Learning Apps, which include e-Books and videos. The Leapster Explorer will store information about the child’s progress, and game play and activities can be adjusted for customized curriculum and pacing.

Cartridge games for the Leapster Explorer will range from literacy skills to mathematics to music using a variety of characters, such as Disney Princesses and Dora the Explorer. Children can also use Leapster Explorer to connect to LeapWorld, an online component that is only accessible through the LeapFrog connect application.

The Leapster Explorer will be in stores July 15 with 12 cartridge games and 18 Leaplet Learning Apps. More than 40 different learning play experiences will be available by the end of the year. It will retail for $69.99 and will be available in green or pink, with cartridge games retailing at $24.99.

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Posted in New Products | No Comments »

This post was written by Elizabeth A. Reid

New LeapFrog DVD: Math Adventure to the Moon

Thursday, February 18th, 2010

LeapFrog and Lionsgate Home Entertainment are releasing a new math DVD, LeapFrog: Math Adventure to the Moon. The DVD, for preschoolers, takes viewers on an educational mission to the moon where they will learn early math skills such as counting, sorting, and addition.

Kids join Tad and Lily as they search for moon rocks. With some magical help from their firefly friend Edison, they board a rocket ship to the moon. Soon they learn that math is everywhere, and use their skills to count, sort, skip count, and recognize patterns.

LeapFrog: Math Adventure to the Moon DVD will be available on February 23 for the suggested retail price of $14.98.

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Posted in New Products, News | No Comments »

This post was written by Elizabeth A. Reid

LeapFrog Announces Fourth Quarter, 2009 Results

Thursday, February 11th, 2010

LeapFrog has announced its fourth quarter financial results.  Net sales for the quarter were $188.6 million, a 36.9 percent increased compared to $137.8 million for the same quarter a year ago. The company attributes the increase in net sales to higher sales of interactive reading systems, software-based book and game content, and learning toy products.

Gross profit for the quarter was $83.4 million, up 73.2 percent compared to $48.1 million in 2008.

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Posted in Financial, News | No Comments »

This post was written by Elizabeth A. Reid

LeapFrog CEO to Step Down in March

Thursday, February 11th, 2010

Effective March 1, Jeffrey Katz, current LeapFrog chairman and CEO, will leave his position as CEO and return to the LeapFrog Board of Directors as executive chairman. Bill Chiasson, current CFO, will become CEO.

(more…)

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This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 01/13/10

Wednesday, January 13th, 2010

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

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