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Posts Tagged ‘Hasbro’

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This post was written by Elizabeth A. Reid

Clue, Scrabble, The Game of Life, and More Join The Hub’s Upcoming Lineup

Monday, March 28th, 2011

Nine new original programs will join The Hub’s 2011-2012 lineup, announced president and CEO Margaret Loesch at the network’s upfront meeting in New York City last week. The new series include The Aquabats Super Show, from the creators of Yo Gabba Gabba; Blythe Loves The Littlest Pet Shop (working title), inspired by the Littlest Pet Shop brand; Clue, featuring six teens who are brought together when they believe they’ve witnessed a terrible crime; The Game of Life, a live-action family game show; and Scrabble Showdown, another family game show.

Additionally, The Hub is adding Kaijudo: Rise of the Duel Masters (working title), Majors & Minors (working title); Rescue Bots (working title); Secret Millionaire’s Club; and has acquired Are You Smarter Than a 5th Grader?

Returning series include The Adventures of Chuck & Friends, Animal Mechanicals, Dan Vs., Family Game Night, My Little Pony Friendship is Magic, Pound Puppies, R.L. Stine’s The Haunting Hour: The Series, Strawberry Shortcake’s Berry Bitty Adventures, Transformers Prime, and The WotWots.

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This post was written by Jackie Breyer

Hasbro and Jagex to Create New Transformers Online Game

Tuesday, March 15th, 2011

Hasbro, Inc. has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand, and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world, with a dedicated global user base of millions playing its more than 40 online games.

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This post was written by Elizabeth A. Reid

Hasbro Games Go LIVE

Wednesday, February 23rd, 2011

This fall, Hasbro will introduce a new way to play some of its most popular games—LIVE. The first games to go LIVE are Hasbro’s Battleship and Monopoly, which were showcased during American International Toy Fair in New York City last week.

Each LIVE game features Motion Vision Play technology via the game’s electronic tower. The tower contains an infrared camera that scans the game board and pieces in order to keep track of the game play such as rules and score.

In Battleship LIVE, the tower detects all ship, cannon, and hand movements during the game. In Monopoly LIVE, the tower is the centerpiece of the game and identifies players, watches hand movements, tracks bank balances, and introduces unexpected events during the game. Other features of the games include the sound of missiles flying through the air in Battleship LIVE and the opportunity to earn tax breaks for “green” utilities in Monopoly LIVE.

Both games are recommended for ages 8 and up and will retail for approximately $49.99.

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This post was written by Elizabeth A. Reid

Monopoly Gives Away the Bank

Monday, August 30th, 2010

This summer, Hasbro is celebrating the 75th anniversary of Monopoly by giving away the bank, which totals $20,580. The contest, Monopoly “Money Makes it Real,” started on July 15 and runs through September 3. Fans can visit www.Monopoly.com and describe what they would do if the money in their Monopoly game were real. Entries are limited to 75 words or less and will be based on how they “demonstrate a commitment o the spirit of Monopoly, such as travel, home repair or any other activity inspired by the history of the game, the Community Chest and Chance cards, the tokens, or the game play.” After the entries are collected, participants invite friends and family to vote for their entry to be picked as one out of the 75 entrants with the most votes. The final 75 participants, picked on September 27, will be considered for the grand prize.

Additionally, Monopoly is giving away the bank to S.O.S. Children’s Villages, a charity organization that builds houses for abandoned and at risk children. For 75 hours starting at midnight GMT on September 27, fans can vote for which project they want to see funded. Projects include daycare, medical supplies, school fees, seeds for family farms, soccer balls, and more.

For more information, visit www.Monopoly.com.

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This post was written by Elizabeth A. Reid

Leaked Email Details Possible Plans for a New Hasbro Film

Monday, August 23rd, 2010

Masslive.com is reporting that a leaked Paramount Pictures email reveals possible plans for a fantasy family film set at a Hasbro workshop. The email, obtained by thewrap.com, details around 33 upcoming and proposed projects, including more installments of Star Trek and Mission: Impossible. “The Hasbro Factory,” as it is called in the email, is described as a “Night at the Museum in a toy factory idea.” According to masslive.com, a Paramount spokesman said the email obtained by thewrap.com is not an official document and that not all of the information is accurate.

Photo Credit: thewrap.com

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This post was written by Jackie Breyer

Mr. Potato Head Is All Shook Up

Monday, August 23rd, 2010

Hasbro announces the release of the limited edition Mr. Potato Head Elvis Presley figure from licensee PPW Toys. The figure is arriving at U.S. specialty retail stores to celebrate the year-long Elvis 75th anniversary.

The seven inch tall figure comes with a variety of components to mix and match: a jumpsuit, shoes, hair, two arms, a guitar, and a face with the classic Elvis Presley ‘snarl.’  All the pieces are removable and compatible with future versions of Elvis Mr. Potato Head toys.

“I’m all shook up, uh-huh!”

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This post was written by Elizabeth A. Reid

Clue Named as Latest The Hub Series

Monday, August 9th, 2010

Clue has been announced as the latest series to join a lineup of shows, which will be broadcast on the new network The Hub, to launch on October 10 (10-10-10). Clue, produced by Hasbro Studios, will feature a youthful, ensemble cast (to be announced) that work together to uncover clues and unravel mysteries.

Other shows that will be broadcast on The Hub include Dan Vs., Family Game Night, G.I. Joe Renegades, My Little Pony: Friendship is Magic, Pictureka!, Pound Puppies, R.L. Stine’s The Haunting Hour, The Adventures of Chuck and Friends, and Transformers Prime.

The Hub is a joint venture between Discovery Communications and Hasbro, Inc. and is expected to be available in 60 million U.S. households at launch.

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This post was written by Justin McCraw

Voting Begins For 2011 Toy Industry Hall of Fame

Wednesday, August 4th, 2010

The Toy Industry Association (TIA) is accepting votes for the 2011 Toy Industry Hall of Fame, to take place in conjunction with the Toy of the Year Awards during Toy Fair Week in New York City. Voting started yesterday and will run until August 27, with the winners awarded on February 12.

Living nominees include:
•Fashion Institute of Technology Toy Design Department Chair Judith Ellis
•Former Radica Games, Ltd. CEO Patrick Feely
•Funrise Toys, Ltd. Founder and CEO Arnie Rubin
•Director Steven Spielberg
•Hasbro, Inc., Chairman Alfred Verrecchia

Posthumous nominees include:
•Russ Berrie, Inc., Founder Russell Berrie
•Duncan Yo-Yo Founder Donald Duncan
•Briarpatch, Inc., Co-founder Martine Redman

(more…)

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This post was written by Justin McCraw

First Transformers Convention, in Shanghai, Comes to a Close

Tuesday, August 3rd, 2010

Hasbro, Inc.‘s Transformers Cybertron Con ends today in Shanghai, China. Part of the Shanghai World Expo, Hasbro took over part of the East Asia Exhibition Hall to give Asian fans their first official Transformers convention.

Attendees could walk through a historama of Transformers content, from the Generation 1 robots to the current Hunt for the Decepticons promotion. Exhibits included a 23-foot tall Bumblebee model; animation clips and production stills, some of which have never been seen by the public; a graffiti wall; fan contests; drawing classes; a demonstration of Activision‘s new Transformers video game; and more.

Information about the convention can be found here.

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This post was written by Christina Edwards

TIF Launches Charity Auction of New Star Wars Collector’s Item

Thursday, July 15th, 2010

The Toy Industry Foundation (TIF) has launched a charity auction featuring the Star Wars AT-AT (All Terrain Armored Transport) before it arrives in stores next month; proceeds will benefit TIF programs that support charities for at-risk, abused, abandoned, or ill children. The auction began July 14 and will run through July 19 at noon.

The auction features two of the new Star Wars AT-AT vehicles, donated by Hasbro.  The multi-level vehicle is two feet tall, 28 inches long, and 12 inches wide, and can hold up to 20 Star Wars figures. Winners of the auction will have exclusive ownership for two weeks before the collector’s item is available for sale.

The auction is the latest in a series of initiatives to promote individual giving in support of the TIF’s philanthropic activities.  The second annual “TIF Birthday Bids” auction, celebrating the anniversaries of characters and toys, will kick off in September.

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