Posts Tagged ‘Hasbro’
« Older Entries |This post was written by Elizabeth A. Reid
Hasbro to Eliminate PVC From Packaging
Thursday, December 15th, 2011
Hasbro, Inc. announced that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging, beginning in 2013. Hasbro has already begun to phase out PVC from some packaging.
Phasing out PVC in packaging is Hasbro’s most recent effort in a series of sustainable packaging initiatives by the company. The efforts, including eliminating wire ties, increasing recycled content, and sourcing paper, are designed to minimize the impact on natural resources.
To learn more about Hasbro’s corporate social responsibility (CSR) efforts, visit www.hasbro.com/csr.
Tags: corporate social responsibility, CSR, green, Hasbro, packaging, polyvinyl chloride, PVC
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This post was written by Ericka Johnson
Fun with Twister Mania
Thursday, November 3rd, 2011
The fun of Twister is coming to Kinect for Xbox 360. Twister Mania is new spin on a Hasbro classic from Majesco Entertainment.
Twister Mania has the same cooperative gameplay of the iconic Twister board game. Players can also enjoy the modern updates as they play the game on screen with friends and family. The game can be played with up to eight players across three game modes that offer 16 variations and more than 1,800 shapes.
Twister Mania was developed by Naked Sky and is rated E for Everyone. The game retails for $49.99.
Tags: Hasbro, Majesco Entertainment, Twister Mania
Posted in 9 and up, New Products | No Comments »
This post was written by Elizabeth A. Reid
Top Toy Trends This Holiday Season, According to Target
Wednesday, October 19th, 2011
This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.
Interactivity
“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”
Tags: Barbie Designable Hair Extensions, Cars 2, Cars 2 Charge Ups Charge ‘N’ Race Speedway, Disney-Pixar, educational, Fijit Friends, games, Hasbro, holiday season, interactivity, LeapFrog, LeapPad, Let's Rock Elmo, Mattel, merchandising, movies, personalization, Scrabble Flash, Simon Flash, Stephanie Lucy, Target, Toys, trends, Yahtzee Flash
Posted in Articles, Licenses, New Products, News, holiday season | No Comments »
This post was written by Ericka Johnson
Hasbro and Ruckus Media Group Announce Interactive Storybook
Monday, September 26th, 2011
- Twilight Sparkle: Teacher for a Day
Last week, Hasbro, Inc. and Ruckus Media Group announced the English-language release of Twilight Sparkle: Teacher for a Day, a My Little Pony interactive storybook application for Apple’s iPhone, iPad, and iPhone touch, available for purchase for $3.99 through the iTunes App store. The app, designed for children ages 3-11, is Hasbro’s first mobile application for the popular brand franchise and television show, marrying interaction at home and on the go.
The app takes young Ponyville readers through the Kingdom of Equestria’s exciting past, and offers features ranging from new stories with My Little Pony characters and to games and activities that help develop vocabulary, reading, and motor skills.
Twilight Sparkle: Teacher for a Day joins Chuck and Friends: Friends for the Long Haul as the second Hasbro interactive storybook created by Ruckus Media Group. More apps are slated to release next year.
My Little Pony Friendship is Magic airs Saturday and Sunday mornings at 9 a.m. and 9:30 a.m. EST, and weekdays at 1:30 p.m. and 6 p.m. EST on The Hub TV Network.
Tags: Hasbro, My Little Pony, Ruckus Media Group, The Hub
Posted in 3-5, 6-8, 9 and up, News | No Comments »
This post was written by Elizabeth A. Reid
My Little Pony Featured in Target Stores
Friday, August 5th, 2011
Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.
My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.
Tags: Canterlot, Hasbro, My Little Pony, Princess Celestia, Princess Luna, Target, The Hub, Twilight Sparkle
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This post was written by Erika Graham
Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2
Monday, July 11th, 2011
Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.
Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.
Tags: Artbox Entertainment, Bioworld Merchandising Inc, DeAgostini, Gentle Giant, Hallmark, Harry Potter and the Deathly Hallows, Hasbro, Jelly Belly Candy Company, Lego, Mead, NECA, Panini, Rubies Costume Co, The Noble Collection, Tomy, Tonner Doll, Warner Bros. Consumer Products
Posted in Licenses, New Products, News | No Comments »
This post was written by Jill Feigelman
American Greetings Properties Announces New CGI-Animated Care Bears Series
Wednesday, July 6th, 2011
American Greetings Properties has announced an all-new, CGI-animated television series starring the Care Bears of Care-a-Lot. This new series will debut next year, which also marks the property’s 30th anniversary. Additionally, Hasbro is planning to premiere a new Care Bears toy line in 2013.
Care Bears debuted in 1982. The property has generated more than $2.6 billion in global sales since 2002.
Tags: American Greetings Properties, Care Bears, Care-a-Lot, Hasbro, new CGI TV Show
Posted in New Products, News | No Comments »
This post was written by Jill Feigelman
Hasbro Showcases Lifestyle Goods at Licensing Expo
Thursday, June 16th, 2011
At the International Licensing Expo in Las Vegas, Hasbro, Inc. highlighted some new products, spanning several lifestyle categories, that are based on its properties. Here are some highlights:
Apps, Gaming, and Technology
Updating the concept of a family game night, Hasbro Family Game Night was released by Electronic Arts for the Wii. Families can also read a Tonka Chuck & Friends storybook app from Ruckus Mobile Media for the iPad. A new Transformers-skinned smartphone cover from Anzo U.S.A will be available for adult fans of the movie franchise.
Movie and TV Entertainment
A double-feature Transformers DVD can be a welcomed addition to family movie night. Families can also watch Hasbro’s Daytime Emmy Award-nominated programs, such as Transformers Prime, Family Game Night, and Pictureka ,on The Hub.
Youth and Tween Room Décor
Children can jazz up their bedrooms with their favorite Hasbro characters through a number of licensed products. Room accessories include My Little Pony bedding from Crown Craft (agreement reached in principle and subject to a binding contract) and Candy Land rugs from Gertmenian. The characters are also available in a number of clothing apparel options.
Wheeled Toys for the Big and Small
Transformers fans can ride the General Motors Bumblbee Camaro. Young fans can race around the neighborhood on Dynacraft’s Transformers bikes. Also for little kids, there is the Bumblebee and My Little Pony electric ride-on car from Hunter Leisure.
Tags: Apps, Family Life Products, Hasbro, My Little Pony, Pet Shop, Room Decor, Scrabble, technology, TRANSFORMERS
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This post was written by Erika Graham
Hasbro Introduces New Construction Brand Kre-O
Monday, June 13th, 2011
The new Kre-O brand, available next month, will offer 12 building sets featuring the popular Transformers characters, including Optimus Prime, Bumblebee, Megatron, and Autobot Jazz. The new construction line is unique in that it is compatible with other brick-based construction sets on the market. The Kre-O Transformers sets also feature two types of build for one product so that the user can construct a vehicle or a robot with the same set. The collectible robot Kre-O figures can bring new action and excitement to a young builder’s world.
Tags: Hasbro, Kre-O, TRANSFORMERS
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Clue, Scrabble, The Game of Life, and More Join The Hub’s Upcoming Lineup
Monday, March 28th, 2011
Nine new original programs will join The Hub’s 2011-2012 lineup, announced president and CEO Margaret Loesch at the network’s upfront meeting in New York City last week. The new series include The Aquabats Super Show, from the creators of Yo Gabba Gabba; Blythe Loves The Littlest Pet Shop (working title), inspired by the Littlest Pet Shop brand; Clue, featuring six teens who are brought together when they believe they’ve witnessed a terrible crime; The Game of Life, a live-action family game show; and Scrabble Showdown, another family game show.
Additionally, The Hub is adding Kaijudo: Rise of the Duel Masters (working title), Majors & Minors (working title); Rescue Bots (working title); Secret Millionaire’s Club; and has acquired Are You Smarter Than a 5th Grader?
Returning series include The Adventures of Chuck & Friends, Animal Mechanicals, Dan Vs., Family Game Night, My Little Pony Friendship is Magic, Pound Puppies, R.L. Stine’s The Haunting Hour: The Series, Strawberry Shortcake’s Berry Bitty Adventures, Transformers Prime, and The WotWots.
Tags: Are You Smarter Than a 5th Grader?, Clue, Discovery, Hasbro, Scrabble Showdown, Secret Millionaire's Club, The Aquabats Super Show, The Game of Life, The Hub, The Littlest Pet Shop, Yo Gabba Gabba!
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