Giochi Preziosi « The Toy Book

Hidden City Signs New Bella Sara Deals

Thursday, June 3rd, 2010

Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.

The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.

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Tags: Bella Sara, Giochi Preziosi, Hidden City Entertainment, K.E. Mathiasen, Kidz Entertainment/EEMC, MagicMarket & Twenty Five S.r.l., Rosman-Press
Posted in Licenses, News | No Comments »

MEG Signs New Broadcast Deals for In My Pocket, Hires Sales Lead

Monday, April 26th, 2010

MEG Toys has signed new broadcast deals for its new animated television series, Puppy In My Pocket Adventures in Pocketville, produced in HD. The series (52 x 13 minute episodes) will debut later this year in Italy, and across the rest of the world in 2011. Presales have been negotiated throughout Europe, the Middle East, and Asia.

MEG and Giochi Preziosi, co-producers with Mondo TV on the series, will coordinate and manage the licensing program for Adventures in Pocketville. Giochi Preziosi will manage Europe, excluding the UK, while MEG, in conjunction with its merchandising agent Licensing Works, will oversee the other territories. The new television series licensees will join Puppy In My Pocket licensees, including Scholastic Books, Bakery Craft, NTD, Senario, Cadaco, Wiesner, and Redan.

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Tags: Adventures in Pocketville, Giochi Preziosi, In My Pocket, Meg Toys, Puppy in my Pocket
Posted in 6-8, 9 and up, Licenses, New Products, News | 1 Comment »