DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

Monday, May 24th, 2010

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

For more information, please visit www.dreamworksanimation.com/shrek.

Tags: Activision, DreamWorks, FLiP, Hasbro, MobiGo, Penguin, Playmates, Rubies Costume Co, Shrek Forever After, VTech
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