Elmer’s « The Toy Book

Poof-Slinky Acquires Product Lines from Elmer’s

Thursday, September 8th, 2011

Poof-Slinky, Inc., has acquired the Scientific Explorer and Fuzzoodles product lines, and other related assets, from Elmer’s Products, Inc. Both product lines, formerly assets of Elmer’s Giddy Up division, have extensive North American and international distribution.

The Scientific Explorer line, a decades long mainstay in the science and activity category, consists of a wide range of multi-faceted kits that introduce hands-on science in a fun, easy format. Several kits such as Bubble Gum Activity Kit, Spa Science, Meteor Rocket Kit, and Magic Science Wizards, cover the quirky side of science, and within each kit, combine an equal mix of education and activity to capture kids’ interest and imagination.

Fuzzoodles, an activity line made up of fluffy, colorful noodles that bend and twist, were introduced in 2010 and promoted through television, print and social media outlets. Each product in the activity line includes an array of wacky accessories that allow a child to flip and switch parts to create endless customized characters. Products such as Monster Madness, Crazy Critters, Glamour Girl, and Plush Pals are a few of the many items within the line.

According to Ray Dallavecchia, President and CEO of POOF®-Slinky®, Inc., “we are pleased to add these innovative product lines to our portfolio of brands. We believe with the addition of the Scientific Explorer line, Poof-Slinky, Inc. will be the premier provider of science and activity related products in the industry. The Fuzzoodles line will broaden our activity range under the Ideal brand, and give us a platform to expand further within this category.”