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Posts Tagged ‘EA’

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This post was written by Justin McCraw

Electronic Arts’ New Video Game Lets You Create

Wednesday, August 4th, 2010

I got a chance to view Electronic Arts‘ new video game Create at EA’s Holiday Preview event and thought it was one of the company’s more innovative titles. In Create, players are placed in various floating landscapes that can be altered with hundreds of items collected throughout the course of the game.

The developer I spoke with said Create is about two things: solving puzzles and creating worlds. There are dozens, if not hundreds, of puzzles scattered throughout the floating landmasses that act as canvases for creation. The game’s puzzles ask users to capture or transport various objects to designated points while deflecting rockets and other hazards. In this regard, the game feels like a combination of Capcom’s Zack & Wiki: Quest for Barbaros’ Treasure and 5th Cell’s Scribblenauts in that puzzles have multiple ways of being completed, although the actual completion steps are passive (you don’t control the action so much as you create the setup. For example, a player can place a convertible car under some cannon balls, push play, and watch the balls fall into the car as it speeds away). (more…)

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Posted in New Products | 1 Comment »

This post was written by Justin McCraw

Littlest Pet Shop Bundle Coming to Toys “R” Us

Wednesday, August 4th, 2010

In anticipation of the Littlest Pet Shop’s (LPS) newest Nintendo DS game, Electronic Arts (EA) has partnered with Toys “R” Us for a special bundle. The LPS starter pack includes a copy of the new video game, Littlest Pet Shop 3: Biggest Stars, as well as two exclusive LPS toys. Gamers can also expect access to LPS Online features.

The bundle is available exclusively at Toys “R” Us stores beginning October 5 and retails for $34.99. For a preview of the Nintendo DS game, read about EA’s  Holiday Preview.

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Posted in New Products | No Comments »

This post was written by Justin McCraw

Electronic Arts Holiday Preview

Monday, August 2nd, 2010

I recently attended Electronic Arts‘ 2010 Holiday Preview press junket and found the company pushing a large amount of family-friendly video games this holiday season. Expect further announcements from EA regarding embargoed products, but until then you can read about the company’s upcoming Hasbro’s Family Game Night 3, Harry Potter and the Deathly Hallows Part 1, Littlest Pet Shop Online, Littlest Pet Shop 3: Best Friends, Monopoly Streets, and MySims SkyHeroes after the jump. (more…)

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Posted in New Products, News | 4 Comments »

This post was written by Justin McCraw

Get Fit With EA SPORTS Active 2, Microsoft Kinect

Tuesday, June 15th, 2010

EA SPORTS, a division of Electronic Arts, Inc., announced its latest product, EA SPORTS Active 2 at the E3 Expo in Los Angeles, Calif., yesterday.

The game utilizes the full-body motion capturing features of Microsoft’s upcoming Kinect peripheral (formerly dubbed Project Natal) to provide 1:1 movement recognition and voice commands. EA SPORTS Active 2 tracks user’s fitness progress and includes a wearable heart monitor.

PlayStation 3 and Nintendo Wii version have accessories that attach to various points on the body, while iPhone and iPod Touch versions are also in the works.

EA SPORTS Active 2 will be available in the U.S. on Nov. 16.

Photo Credit: MTV Multiplayer

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Posted in New Products | 1 Comment »

This post was written by Justin McCraw

Rock Band 3 Features New Instrument, Expanded Set List

Tuesday, June 15th, 2010

Harmonix and MTV Games, a division of Viacom’s MTV Networks, has announced the third installment to the Rock Band series. Distributed by Electronic Arts, Inc., Rock Band 3 gives players the option to expand their game into real practice sessions with additional accessories.

Rock Band 3 features a new keyboard instrument and an 83-song, on-disc set list, expandable to over 1,500 from an online catalog. The game will be compatible with both previously-downloaded songs from the Rock Band series and previously-released instruments. Users will also be able to share set lists with friends online.

For expanded realism, players can purchase instruments with real-world functionality to play with the game. For example, the drum set can be expanded with three cymbals, and a hybrid, electric guitar/game controller can both be used in the Rock Band Pro game mode. Mad Catz, Inc., is the official accessories maker.

Up to seven players can interact at the same time on instruments ranging from the bass to three-part vocal harmonies. The game also features new game play modes and will be available this holiday season on the Xbox 360, Nintendo Wii and DS, and Sony PlayStation 3.

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Posted in 9 and up, New Products | No Comments »

This post was written by Justin McCraw

Hasbro Unleashes a Bevy of New Video Games

Tuesday, June 8th, 2010

Habsro, Inc., plans to release more than a dozen video games based on its brands throughout the world during the second half of the year. Electronic Arts (EA) and Activision are producing the video games, which will appear on multiple devices including game consoles and mobile devices.

EA is producing versions of Monopoly as well as a five-pack Nintendo DS game called Hasbro Family Game Night 3. RISK: Factions is set for release on Xbox Live! with iPhone and iPad versions of RISK in development. Activision is spearheading development of TRANSFORMERS: War for Cybertron, which is expected to be released this summer.

Information about both game companies can be found at this year’s Electronics Entertainment Expo (E3) in Los Angeles, held June 15-17.

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This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 01/13/10

Wednesday, January 13th, 2010

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

Sakar Signs Licenses for Iron Man 2, EA Sports

Monday, January 11th, 2010

Sakar International is developing an Iron Man 2-branded line of spy gear, inspired by the upcoming movie release. The products are being developed under a license agreement with Marvel Entertainment. Expected to feature over a dozen SKUs, the product line will include spy watches, walkie talkie/voice changers, digital and video cameras, nightvision goggles, blacklight decoders, micro-listening devices, and video game accessories. Release dates will coincide with the movie’s slated opening on May 7.

(more…)

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