Discounts Most Important Factor for Holiday Shoppers Says Survey

Tuesday, October 20th, 2009

Holiday shoppers are expected to spend an average of $22.27 dollars less than last year, a 3.2 percent drop, according to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions Survey. According to the survey, price discounts (43.3 percent) and everyday low prices (12.7 percent) will be the most important factors when decided where to shop. Other factors include selection (21 percent), quality (11.8 percent), convenience (4.9 percent), and customer service (4.4 percent).

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Tags: discounts, holiday season, national retail federaton, NRF, shoppers
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