The Toy Book » Dentsu http://toybook.com The Leading Trade Publication for the Toy Industry Fri, 10 Feb 2012 20:59:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 The Toy Book’s Toy Report 01/13/10 http://toybook.com/the-toy-books-toy-report-011310 http://toybook.com/the-toy-books-toy-report-011310#comments Wed, 13 Jan 2010 17:42:21 +0000 Elizabeth A. Reid http://toybook.com/?p=1190 toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

]]> http://toybook.com/the-toy-books-toy-report-011310/feed 0 JAKKS Partners with Dentsu for New Boys Action Property http://toybook.com/jakks-partners-with-dentsu-for-new-boys-action-property http://toybook.com/jakks-partners-with-dentsu-for-new-boys-action-property#comments Thu, 07 Jan 2010 20:14:34 +0000 Elizabeth A. Reid http://toybook.com/?p=1129 JAKKS Pacific, Inc. is teaming up with Dentsu Inc. to produce an animated television series based on Monsuno, a new original boys’ action property. The Monsuno property follows adventure-seeking boys who get their hands on re-awakened Monster DNA. The property is being developed as 52 animated episodes and will be launched as a toy line, both targeted to boys ages 6-11. Monsuno is slated to launch in 2011 in North America, Europe, and Asia.

Monsuno will be developed by JAKKS and Dentsu in conjunction with Dentsu’s Los Angeles-headquartered subsidiary, DCI-LA. Former producer of Bakugan Battle Brawlers, Mitsuharu Inoue, will serve as creative director.

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