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Posts Tagged ‘Burger King’

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This post was written by Jill Feigelman

A Year of Celebrating To Mark The Simpsons’ 500th Episode

Monday, June 20th, 2011

Muster up your best “Doh!” in preparation for a celebration for the most-watched U.S. television program and the longest scripted show in television history—aka The Simpsons.

To mark the record-breaking 500th episode, to air in February, Twentieth Century Fox Consumer Products is throwing a yearlong celebration. This will include specially tailored brand initiatives created to appeal to the franchise’s wide fan base, a new global retail partnership, and a worldwide QSR campaign with Burger King Corp.

The commemoration starts in September and will continue throughout the show’s upcoming 23rd season. Fox Consumer Products’ new launches will include a “Ladies of Springfield” brand for fashion-forward female fans. The accessories will feature Marge and her two sisters, Patty and Selma. There also will be numerous products based on Duff Beer for male fans.

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Posted in Licenses, New Products, News | No Comments »

This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 03/01/10

Tuesday, March 2nd, 2010

Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

Burger King Goes Pinkalicious

Thursday, February 25th, 2010

Burger King restaurants across America will turn “Pinkalicious” this spring in a new partnership with Harper Collins and Pinkalicious, the children’s book property that celebrates the love of pink and the magical world of its heroine.  The national Burger King Kids Meal promotion will kick off March 1st.

With the purchase of a Burger King Kids Meal, customers will receive one of four pinkatastic toys including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, or Pinkalicious hair play barrettes.  Burger King will also distribute Adventures Newsletters in-restaurant featuring Pinkalicious. Each newsletter will also include a limited edition poster.

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