Posts Tagged ‘Bratz’
|This post was written by Elizabeth A. Reid
MGA Releases Statement About Ongoing Lawsuit with Mattel
Thursday, October 14th, 2010
MGA Entertainment has responded to a Mattel motion filed last night (Docket #8928) accusing MGA of additional wrongdoing:
“Mattel’s litany of lies in its ‘reply’ reveals the depths to which Mattel and its desperate lawyers will sink in order to deflect attention from MGA’s strong, written by Mattel, evidence discussed in recent hearings before the Court including: (1) Mattel’s how-to manual for sneaking into private showrooms at Toy Fairs, including tips on printing fake business cards and dummying up phony invoices for phony toy retailers and resale tax IDs for these phony retailers; and (2) a letter written by Mattel’s counsel in this same case while investigating MGA’s unfair competition claim that the Court recently stated on the record was sufficient to give rise to an inference that evidence had been deliberately suppressed by Mattel in this case.”
“We look forward to the trial in January 2011, when Mattel and the criminal activities of its executives will finally be exposed for the world to see and for MGA to be compensated for years of wrongs by Mattel.”
Tags: Bratz, Mattel, MGA Entertainment
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Bratz to Take Over YouTube Homepage on October 10
Thursday, October 7th, 2010
On October 10 (10-10-10), Bratz will be featured on the YouTube homepage as MGA Entertainment unveils the first-ever Bratz webisode from its new web series, Bratz Rock. The series of 11 episodes follows Bratz girls Yasmin, Cloe, Sasha, and Jade as they enter a song contest held by their idol and celebrity, Whisper. As the Bratz girls get closer to finishing a song for the contest, they also get closer to finding out who Whisper really is.
The first episode, “Whispers in the Schoolyard,” launches exclusively on the front page of YouTube on October 10. MGA is also celebrating the brand’s 10th anniversary by introducing 10 new Bratz dolls. Each doll, complete with an individual personality and unique outfit, will feature new points of articulation, making them more poseable.
Tags: Bratz, MGA, YouTube
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
MGA Owns Bratz Brand, Says Appeals Court
Monday, July 26th, 2010
The Ninth Circuit Court of Appeals has ruled that MGA Entertainment is the owner of the Bratz brand, not Mattel. In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that “it is not equitable to transfer this billion dollar brand––the value of which is overwhelmingly the results of MGA’s legitimate efforts” to Mattel. The 24-page opinion stated: “it’s likely that a significant portion––if not all––of the jury verdict and damage award should be vacated.”
MGA founder Isaac Larian said the company will re-launch a new line of Bratz products, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products, this August.
Tags: Bratz, Mattel, MGA, MGA Entertainment
Posted in News | 1 Comment »
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 12/14/09
Thursday, December 17th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.
To view click here.
Tags: 2010 Marketplace, A&A Global, ASTRA, ATV Network, Bell Sports, Big Tent, Books Bears and Bonnets, Bratz, Coca-Cola, Domo, Doug Fleener, Evenflo, Hot Wheels, It's a Wonderful Life, Mattel, MGA, Ming the Minibus, Nancy Sales Company, Neat-Oh!, Paramount, Penguin United, Rick Segel, Sesame Street, Sesame Workshop, StinkyKids, The NPD Group, Toys R Us, ZipBin
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
Federal Court Stays Bratz Ruling
Monday, December 14th, 2009
A federal appeals court in Pasadena has suspended a ruling that ordered MGA Entertainment to stop selling Bratz products this year, recall remaining toys, and give ownership of the brand to Mattel. The U.S. 9th Circuit appellate panel stayed the order until it can rule on MGA’s appeal to the $100 million lawsuit it lost to Mattel last year.
Tags: Bratz, Mattel, MGA
Posted in News | No Comments »
