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Posts Tagged ‘Black Friday’

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This post was written by Jackie Breyer

Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Thursday, November 10th, 2011

Walmart has released its Black Friday circular to shoppers on Facebook and Walmart.com to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events.

Walmart’s Black Friday events will be held at the following times:

  • 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel
  • Midnight on Black Friday (Nov. 25) – Electronics
  • 8 a.m. Nov. 25 through the weekend – Gifts for the entire family

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options.

Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page.

Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after Thanksgiving.

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Posted in News, holiday season | 1 Comment »

This post was written by Elizabeth A. Reid

Report: More Shoppers, More Money Spent this Black Friday Weekend

Monday, November 29th, 2010

According to a National Retail Federation (NRF) survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites during the Black Friday weekend, an increase from 195 million shoppers reported last year. The NRF also reports that consumers spent more during the weekend, spending an average of $365.34 per shopper, up from last year’s $343.31. Total spending for the weekend is estimated to be $45 billion.

More Black Friday shoppers hit stores in the early hours of the morning; nearly one-fourth of the day’s shoppers (24 percent) were in stores by 4 a.m. and 9.5 percent of Black Friday shoppers began their shopping at midnight, triple the number in 2009 (3.3 percent). Additionally, the number of Thanksgiving Day shoppers has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010. Online shopping jumped from 28.4 percent last year to 33.6 percent this year.

Among the top type of stores were department stores (52 percent of the weekend’s shoppers this year vs. 49.4 percent last year) and clothing stores  (24.4 percent vs. 22.9 percent). The percentage of people who shopped at discounters declined to 40.3 percent from 43.2 percent last year.

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Posted in News, holiday season | No Comments »

This post was written by Elizabeth A. Reid

Early Results from NPD Show Higher Conversion Rate for Black Friday

Monday, November 29th, 2010

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent.

“Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.”

NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period.

The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November 27.

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Posted in News, holiday season | 1 Comment »

This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 12/07/09

Monday, December 14th, 2009

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

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Posted in Articles, Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

The Toy Book’s Toy Report 12/01/09

Wednesday, December 2nd, 2009

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

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Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »

This post was written by Elizabeth A. Reid

E-tailers Report Strong Black Friday Results

Monday, November 30th, 2009

Online retailers such as Buy.com and Ebates.com have reported an increase in Black Friday sales compared to the shopping event in 2008. Buy.com reported that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer’s third-party marketplace section saw a 120 percent increase in orders compared to last year.

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This post was written by Elizabeth A. Reid

NRF: More Black Friday Shoppers, Fewer Dollars Spent

Monday, November 30th, 2009

According to the National Retail Federation, more shoppers visited stores and websites over the Black Friday weekend, but average spending per person dropped. The NRF’s Black Friday shopping survey, conducted by BIGResearch, reports that this year Black Friday shoppers totaled approximately 195 million, up from 172 million last year. Average spending per person dropped from $372.57 in 2008 to $343.31 in 2009. The NRF reports that total spending reached approximately $41.2 billion.

(more…)

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This post was written by Elizabeth A. Reid

Buy.com Reports its Best Black Friday Ever

Monday, November 30th, 2009

Buy.com announced that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer reported its third-party marketplace section saw a 120 percent increase in orders compared to last year.

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Posted in News | No Comments »

This post was written by Elizabeth A. Reid

Toys “R” Us Announces Early Hours for Black Friday

Thursday, November 19th, 2009

toysrus store

Toys “R” Us announced it will start its Black Friday sales at stores nationwide starting midnight on Thursday, November 26. A sneak peak of unadvertised deals will be granted to Facebook users at Facebook.com/Toysrus. On the webpage, consumers can submit an application for a chance to view the more than 100 “Mystery Deals” beginning November 25 at Toysrus.com.

(more…)

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