Posts Tagged ‘Barbie’
|This post was written by Jackie Breyer
Stardoll Partners with Barbie for Global Doll Line
Tuesday, November 15th, 2011
Stardoll, the global online fashion and gaming community for girls, has partnered with Barbie to bring the world of virtual dress-up and online play to life with the new “Stardoll by Barbie” line of collectible fashion dolls. The partnership marks the Stardoll brand’s first foray into translating its online fashion portal into physical dolls, allowing Barbie fans to extend the possibilities of the Stardoll world offline.
The “Stardoll by Barbie” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, “Stardoll by Barbie” dolls come packaged mirroring signature avatar poses. Each doll features details such as rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style.
“Stardoll by Barbie” will be available at retail in the U.S. beginning this month, with another five dolls slated for spring 2012. Three accessory packs let Stardoll fans mix and match the fashions and accessories, and give girls the interchangeable closet experience of the Stardoll virtual world in the real world.
“Stardoll by Barbie” dolls will come with a gift card for complimentary membership on Stardoll.com for new and existing members, Stardollars to spend on all Superstar items on the Stardoll site as well as free exclusive virtual gifts.
Tags: Barbie, Stardoll, Stardoll by Barbie, virtual world
Posted in Licenses, New Products, News, Newsletters | No Comments »
This post was written by Elizabeth A. Reid
GUEST BLOG: Ryan Conti Reports from the Sweets & Snacks Expo
Thursday, June 17th, 2010
by Ryan Conti
As I stepped inside the Sweets & Snacks Expo 2010 (formerly known as the All Candy Expo), I was greeted by a 10-foot-tall Lindt chocolate bunny and served attitude by a towering Garfield. Excitedly, I entered a place that the gluttonous Augustus Gloop would envy; delicious smells wafted throughout Chicago’s McCormick Place, and the worlds of candy and business met head on.
Eyes wide open and eager on my quest for the ultimate candy/toy integration, I spent the first half of day one scouring the aisles, making a concerted effort to see every booth. And what I saw, concerned me. Where was the creativity? Where was the fun? Where was that “it” product that would makes us all salivate?
Tags: All Candy Expo, Amy Simmons, Barbie, Bob Kellinas, CandyRific, Garfield, Garvey Nut and Candy, Gerry Campbell, Jan Jackson, John Capizzi, Lindt, M&M'S, Mandy Noss, Mars, McCormick Place, Selfridge, Sweets & Snacks Expo, Taki
Posted in Articles, Licenses, New Products | No Comments »
This post was written by Elizabeth A. Reid
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 12/01/09
Wednesday, December 2nd, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.
To view click here.
Tags: Barbie, Black Friday, Borders, Boys & Girls Clubs of America, Buy.com, Caillou, ESPN, Famoso, Free Shipping Day, Hallmark, HIt Entertainment, Lego, Mattel, National Retail Federation, PayPal, Playmates Toys, Rainbow Brite, Reeves International, TOLO, Toy Industry Foundation, ToyQuest, Wal-Mart
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
ToyQuest to Produce Barbie Outdoor Toys
Monday, November 30th, 2009
ToyQuest will produce a Barbie backyard play collection for girls as a part of a new licensing collaboration with Mattel, Inc. The collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools, and outdoor furniture decorated in Barbie pink. The products will launch in spring 2010.
Tags: Barbie, Mattel, ToyQuest
Posted in Licenses, New Products, News | No Comments »
