Posts Tagged ‘back-to-school’
|This post was written by Elizabeth A. Reid
Report: Nearly Half of Dollars Spent on Kids Were Requested by Children
Monday, October 18th, 2010
According to a new study by The NPD Group, Spotlight on Kids: Understanding Cross-Category Purchasing: Data from July 2010—Back To School, 49 percent of all dollars spent on kids in July were specifically requested by the children. The survey also found that girls were more likely to request apparel and books and boys typically asked for sporting goods and video games.
In July, most products purchased for kids were apparel (20 percent), then footwear (13 percent), toys (8 percent), and video game consoles (7 percent). Apparel also took the No. 1 spot (56 percent) in terms of the percentage of dollars spent on sale items, followed by arts & crafts, consumer electronics, and school gear.
Nearly two-thirds of dollars spent on kids came from their parents, followed by grandparents with 19 percent. When comparing the percentage of dollars spent on used and pre-owned items by category, video game software, books, and video game hardware were the leaders at 19 percent, 11 percent, and 9 percent, respectively.
In terms of dollars spent, 28 percent were on licensed goods. Forty-two (42) percent of all dollars spent on kids ages 3 to 5 were for licensed products.
Tags: back-to-school, The NPD Group
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This post was written by Elizabeth A. Reid
July Retail Sales Increase Year-Over-Year for Back-to-School Season
Monday, August 16th, 2010
According to the National Retail Federation (NRF), as back-to-school sales start, retail industry sales for July (excluding automobiles, gas stations, and restaurants) increased 3.1 percent unadjusted year-over-year. Retail industry sales also declined 0.2 percent seasonally adjusted month-to-month.
July retail sales released by the U.S. Commerce Department show that total retail sales (including non-general merchandise categories such as automobiles, gas stations, and restaurants) increased 0.4 percent seasonally adjusted from June and increased 5.4 percent unadjusted year-over-year.
Back-to-school related categories also saw year-over-year gains, according to the NRF. Clothing and accessories stores were up 4.7 percent over last July, but declined 0.7 percent from June. Electronics and appliance stores increased 8.1 percent year-over-year and declined 0.1 percent from last month. Furniture and home furnishing stores increased 0.4 percent from the same period a year ago and declined 0.3 percent from June.
A survey conducted by NRF, released in July, found that the average family of students in grades K-12 would spend $594.24 on back-to-school this year, an increase of 8.3 percent compared to $548.72 last year.
Tags: back-to-school, National Retail Federation, NRF, retail, sales, U.S. Commerce Department
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