For this Halloween season, Toys “R” Us stores nationwide and Toysrus.com have introduced Halloween “bootiques” filled with costumes, accessories, candy, safety items, and more. The company has also expanded its Halloween safety product assortment, and has launched a new digital costume catalog online at Toysrus.com/Halloween. In addition to the new selection of safety products, parents and kids can prepare for Halloween night with Halloween safety tips at Toysrus.com/Safety.

Toys “R” Us has also announced plans to operate approximately 600 Toys “R” Us Express stores in malls and shopping centers nationwide, in addition to its 587 full-size Toys “R” Us stores in the United States. The new pop-up stores will add an additional 2.4 million square feet of toy-selling space for the holiday season. In addition, the company’s more than 260 Babies “R” Us stores will again offer a wider selection of toys for the holiday season.

Babies “R” Us has launched a new microsite dedicated to informing parents on home safety as a part of the company’s expanded partnership with the Home Safety Council, a national nonprofit organization that raises awareness about accidental infant and child injury and is dedicated to preventing home-related injuries.

The new microsite, Babiesrus.com/HomeSafety, offers tips on how to keep kids safe, and includes a new parent home safety quiz, an interactive nursery safety game, room-by-room baby-proofing tips, and an outline of seven safety product categories (such as baby gates, corner guards, and outlet covers) that parents should consider when they prepare for a baby’s arrival. After browsing the sections, parents can add safety items to their Babiesrus.com shopping cart or print out safety product information as a checklist when shopping in-store.

In anticipation of the holiday season, Toys “R” Us (TRU), Inc., announced today its Christmas Savers Club program, which can help members start saving for holiday gifts. After adding as little as $1 during registration, members of the free program receive a card that acts as a pseudo-savings account for future Toys “R” Us and Babies “R” Us purchases.

Funds added to the card, which has a cap of $2,500 each, can also earn a one-time, 3-percent bonus if added to the card before Oct. 16. With this bonus, a card with the maximum amount of funds can be awarded an additional $75. The card may be used after the holiday season; however, the 3-percent bonus is only granted once. Lost cards can be replaced if either the card number or deposit receipts are available. The initial registration packet includes a pouch for storing receipts.

Users can register for the Club at any TRU and Toys “R” Us Express store in the U.S., and members can add money to the card at registers. All TRU and Babies “R” Us stores in the U.S. and Puerto Rico are participating in the program, as well as Toysrus.com and Babiesrus.com.

The card cannot be redeemed at the stores until Oct. 31 and beyond (although withdrawal from the program may be available by calling Guest Services at 1-800-TOYRUS).

To find a TRU retail location nearest you, or find out more details of the program, visit ToysRUs.com.

Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.

Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/BundledinHope will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.

The 2010 Bundled in Hope fundraising program includes an online auction of 10 baby blankets, specially designed by celebrity moms such as Laila Ali, Joely Fisher, Faith Hill, Regina King, Idina Menzel, and Kelly Rutherford. The bidding starts on Mother’s Day (May 9) at Toysrus.com/BundledinHope, with the last blanket being auctioned on July 11. All of the proceeds will be directed to Save the Children’s U.S. Programs.

Additionally, Toys “R” Us and Babies “R” Us customers can add “Save the Children” to their new or existing baby registries, which will allow the registrant’s family and friends to donate specific dollar amounts to Bundled in Hope in lieu of or in addition to gifts. Fundraising can be continued throughout the life of the registry.

In 2009, the Bundled in Hope campaign raised more than $1 million, allowing Save the Children to purchase thousands of blankets for underprivileged infants in homes and hospitals across the country, as well as help to provide basic services for their growth.

Catch up on last week’s news! Read The Toy Book Toy Report for 11/24/09.

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