Posts Tagged ‘Aurora World’
|This post was written by Elizabeth A. Reid
YooHoo & Friends Expands into Tween Market
Thursday, June 24th, 2010
Aurora World, Inc. is expanding its YooHoo & Friends brand into the tween category. New YooHoo & Friends products will include plush, stationery, fashion accessories, decorations, and “snaps.”
Aurora’s “snaps” are approximately one inch in diameter, and can be mixed and matched and fastened to items such as lanyards, totes, accessories, and more.
The six new YooHoo & Friends plush animals include Shooga the Sugar Glider, Lemmee the Lemur, Hapee the Lesser Panda, YooHoo the Bush Baby, Chewoo the Red Squirrel, and Pammee the Fennec Fox. The plush are available in five or eight inches and make a sound when squeezed. Each sports a headband or flower and is embroidered with hearts, peace signs, or words such as “love” and “peace.”
The company is also releasing the YooHoo & Friends Fun Center collection, which includes stationery such as a spiral notebook and doodle pad, decorative accessories such as sticker rolls, and fashion accessories such as an accessory case, laser cut bracelet, and lanyard.
Tags: Aurora World, Fun Center collection, snaps, tween, YooHoo & Friends
Posted in 9 and up, New Products, News | No Comments »
This post was written by Christina Edwards
Aurora World Inc. Introduces Milly the Pinkest Kitten
Thursday, June 3rd, 2010
Toy and gift manufacturer Aurora World Inc. is introducing Milly the Pinkest Kitten—-a line of feline, freestanding plush dolls in 10 variations, from dress-up to portable toy pet carriers. The new line is geared toward young girls partial to pink and plush.
The Milly WannaBes are eight-inch plush dolls aimed towards girls ages 3 to 7. The dolls can be dressed as a princess, ballerina, or fairy.
Milly’s Cupcake Carriers are the latest in Aurora’s line of plush toy pet carriers. The scented carriers include an eight-inch plush animal, Mini-Flopsie, and come in chocolate, vanilla, and strawberry scents. The scents last approximately six months.
The Milly Birthday Girl, a freestanding, bean-filled toy, comes holding either a cupcake or a birthday balloon and is available in two sizes, 10 and 13 inches.
Aurora World Inc. is the Korean-based company responsible for the YooHoo & Friends. Its products are sold through a wide variety of retailers, including major zoos, toy stores, and gift chains.
Tags: Aurora World, Milly the Pinkest Kitten, YooHoo & Friends
Posted in 3-5, 6-8, New Products, Uncategorized | No Comments »
This post was written by Elizabeth A. Reid
Aurora Launches YooHoo & Friends Website
Wednesday, April 14th, 2010
Aurora World, Inc. has launched an interactive website for its brand, YooHoo & Friends, www.yoohoofriends.com. The site, targeted to kids ages 5-12, is free and requires no activation code.
In the virtual world, kids can learn about real animals and their environment, play more than 15 games and view animation in the “Playground,” adopt, raise, and customize a room in “My Room,” and send e-cards, download wallpaper, and more in the “Fun Zone.”
Tags: Aurora World, YooHoo & Friends
Posted in New Products, News | 1 Comment »
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 12/07/09
Monday, December 14th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.
To view click here.
Tags: Action Products, Aurora World, Bandai, Black Friday, Bobby Jack, CPLG, Cyber Monday, F.A.B./Starpoint, Guinness World Records, Hasbro, Haywire, JAKKS, Jim Henson, JPMA, MGA, PlayStation, Pocoyo, Sesame Street, Targe Entertainment Group, Taylor Swift, Ty, Zhu Zhu Pets
Posted in Articles, Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
Aurora World Files Copyright Infringement Lawsuit Against Ty
Wednesday, December 2nd, 2009
Aurora World, Inc. has filed a lawsuit against Ty, Inc. for copyright infringement regarding Aurora’s plush line YooHoo & Friends and Ty’s Beanie Boos. The lawsuit, which is filed in federal court, also claims four other violations based on the Lanham Act, California Business and Professions Code, and common law for misappropriation and unfair competition.
Tags: Aurora World, lawsuit, Ty
Posted in News | 1 Comment »
