Posts Tagged ‘American International Toy Fair’
|This post was written by Elizabeth A. Reid
TIF to Collect Plush, Toy, and Game Donations During Close of Toy Fair
Friday, February 10th, 2012
The Toy Industry Foundation (TIF) is once again asking exhibitors to end their American International Toy Fair stay with donations. During the close of the show, 4 p.m. on February 15, exhibitors can donate their samples of plush, toys, and games to TIF’s signature program, The Toy Bank. The volunteers for the collection will wear bright orange T-shirts. To participate, companies must complete the one-page donation form, and submit it before Toy Fair via email, fax (212-675-1328), or on-site at booth No. 5201.
The annual collection is made possible through TIF’s partnership with Kids in Distressed Situations (K.I.D.S.). All donations will benefit TIF’s partnerships with My Stuff Bags Foundation and Boys and Girls Clubs of America Military Services. Products will also be distributed to The Toy Bank’s NYC-area network of charity recipients.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: American International Toy Fair, Kids in Distressed Situations, My Stuff Bags, TIF, Toy Industry Foundation
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This post was written by Jackie Breyer
Dark Horse Deluxe Offers a Unique Take on the Good Luck Trolls
Thursday, February 9th, 2012
The Good Luck Troll was originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. At various times since the early 1960s, Trolls have been a top-selling toy, building a seldom-achieved brand equity. Dam Things, which holds all rights to the works of Thomas Dam, is in the process of launching a complete slate of merchandise activities and products for the Good Luck Trolls. Dark Horse Comics has been granted the license for a collectibles program. The line will consist of 15 different trolls, some of which are rare, sold in mystery box assortments.
Dark Horse felt the Good Luck Troll would be a natural fit in the designer vinyl and specialty retail arena, and has created Trolls with unique variations of color and surface treatments. The product development was closely supervised by Dam Things and its brand manager Dannie Festa of Festa Entertainment, including a trip from Denmark to the West Coast prototyping facility to assess and approve the works in progress.
Tags: American International Toy Fair, blind-box, dark horse comics, Domo, Festa Entertainment, figures, Good Luck Troll, Thomas Dam, Toy Fair 2012, Toy Industry Association, trolls, What's New
Posted in Articles, Exclusive, New Products, News | No Comments »
This post was written by Guest Blogger
Tips for Optimizing Exposure For Your Toy in Real Time at Toy Fair
Thursday, February 9th, 2012
Fifth in a series of posts on preparing for the annual trade event.
by Julie Livingston, director, business development and accounts, Child’s Play Communications
That crazy mix of anticipation, excitement, and adrenaline occurs each year for me, as I walk into the Javits Center on opening day of Toy Fair. There is so much to do in advance of the show, not to mention managing the intensity of the four-day event and post-show follow up.
If you have already reached out to the media and bloggers to schedule appointments to meet and give them a heads up on your new products, that’s a good thing. There is a chance that some reporters may spend times “walking the floor,” but with staff cutbacks at many media companies, their time is often limited. It is more likely for reporters to come to Toy Fair with predetermined ideas of what they want to see; they may also narrow their search for specific products that exemplify a particular toy trend (or trends) they are covering, such as tech or connected toys.
As a Toy Fair exhibitor, what is the best way to handle the media on site at the show? This is often the biggest challenge for exhibitors who are preoccupied with retailer meetings and managing a handful of product samples. This post includes tips and advice on how to work with the media that attend the event.
Scheduled Appointments
If you have preset appointments, tell your exhibit booth administrator and designate another colleague as a backup, in case you are unavailable. If your backup is someone unaccustomed to dealing with the press, provide an overview of the media outlet and leave any press materials for them, as well as your business card and mobile number. Given the hectic nature of Toy Fair, it is not unusual for appointments to show up early or late, which may throw a curve ball into your day. However you handle it, make sure the reporter is taken care of properly and professionally.
Tags: American International Toy Fair, appointments, Child's Play Communications, drop ins, Julie Livingston, media, Reyne Rice, Toy Fair 2012
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This post was written by Elizabeth A. Reid
Toy Fair NY to Feature Three-Meter Touch Screens of Exhibitor Information
Tuesday, January 31st, 2012
This year’s American International Toy Fair, to be held in New York in a few weeks, will feature an interactive, digital wall called Fair Necessities. “Fair Necessities will be an interactive gateway to all things Toy Fair,” said Kimberly Carcone, senior director of trade show and event marketing at TIA, in a press release. “With the tap of a finger, multiple users will be able to simultaneously access floor plans, event schedules, exhibitor listings, photos, videos and news clips, apps, and more on the huge three-meter touch screens.” The LCD multi-touch display screen was designed by European IT firm Uma, and will be located in the main concourse of the Jacob K. Javits Convention Center during the four days of the show.
For more information of Toy Fair, visit www.ToyFairNY.com.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: American International Toy Fair, New York City, TIA, Toy Fair 2012, Toy Industry Association
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This post was written by Elizabeth A. Reid
TIA Teams Up with PunchTab for “Play Happens” Toy Fair Game
Thursday, December 22nd, 2011
Play Happens, the official game for registered attendees of the American International Toy Fair (February 12-15), will be more interactive and engaging, due to a new partnership between the Toy Industry Association (TIA) and PunchTab, an instant loyalty rewards platform.
Play Happens will kick off online in the weeks leading up to the fair before transitioning offline into the streets of New York City during Toy Fair week. PunchTab’s instant loyalty rewards program will enable players to earn Play Happens points by interacting with the Toy Fair blog before and during the show.
Points collected online can be traded in for prizes or stockpiled for the grand prize: a NYC New Year’s Eve 2012 package. During the show, Play Happens players also earn points on a virtual game board by checking-in via their smartphones at different locations throughout New York City. The geo-location component is powered by FourSquare.
Tags: American International Toy Fair, FourSquare, Play Happens, PunchTab, TIA, Toy Industry Association
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This post was written by Elizabeth A. Reid
Mega Bloks Launches Tour for Halo Vehicle
Tuesday, February 22nd, 2011
Mega Bloks has launched a North American tour for the Mega Bloks Halo Vehicle, inspired by Halo’s Warthog. The vehicle will be traveling across Canada and the U.S., making appearances at toy shows, convention centers, retail stores, and more. The vehicle’s first stop was at the Javits Convention Center in New York City during American International Toy Fair.
Tags: American International Toy Fair, Halo, Javits Convention Center, Mega Bloks, Warthog
Posted in News, Photo | 1 Comment »
This post was written by Elizabeth A. Reid
Sandstorm Productions Picks Up New Game Titles with New Deal
Monday, January 31st, 2011
Sandstorm Productions, LLC has entered into a new business partnership with Giant Tree House, creators of children’s indoor and outdoor activity games.
Sandstorm has hired Neal Applefeld, the founder of Giant Tree House, to serve as vice president of business development. The lineup will include Fishin’ Frenzy, Buzzy Badminton, Funny Face Yard Pool, and more. A number of new products in development will be showcased at the American International Toy Fair, held in New York City. Other studios under the Sandstorm banner include Closet Nerd Games, Glowfly Games, Posthuman Studios, and Wildfire, LLC.
Tags: American International Toy Fair, Closet Nerd Games, Giant Tree House, Glowfly Games, LLC, Posthuman Studios, Sandstorm Productions, Wildfire
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This post was written by Justin McCraw
Engage! Expo to be Held During Toy Fair Once Again
Wednesday, June 9th, 2010
Engage Digital Media (EDM) has announced that its Annual Engage! Conference and Expo will co-locate with the Toy Industry Association‘s (TIA) American International Toy Fair for the second time.
The second co-location, planned for February 15-16 at New York City’s Jacob K. Javits Convention Center, will coincide with the four-day Toy Fair event, which will be held February 13-16.
Next year, Toy Fair will celebrate its 108th anniversary. According to TIA, participation last year increased 4 percent over 2009, to approximately 25,000 people. (more…)
Tags: American International Toy Fair, Engage Digital Media, Engage! Conference and Expo, Jacob K. Javits Convention Center, Toy Industry Association
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