The Toy Book » ALEX http://toybook.com The Leading Trade Publication for the Toy Industry Thu, 09 Feb 2012 21:22:03 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Alex to Premiere First App, Moody Monster Manor, on Friday http://toybook.com/alex-to-premiere-first-app-moody-monster-manor-on-friday http://toybook.com/alex-to-premiere-first-app-moody-monster-manor-on-friday#comments Mon, 21 Mar 2011 17:58:12 +0000 Elizabeth A. Reid http://toybook.com/?p=5801

On March 25, Alex Toys will premiere its first app, Moody Monster Manor, targeted to kids ages 3 to 6. The free app for the iPhone, iPad, and iTouch features four monster-themed games and is a way for children to learn about emotions. Kids can create their own monsters, win monster merit badges, and learn about matching, colors, and animals, among other things. Activities include zapping Scared Sam’s bad dreams with a magical monster flashlight and whipping up a pot of Stinky Sneaker Stew for Hungry Hank.

The app will be available for download at www.alextoys.com and worldwide exclusively through the Apple App Store. On launch day, Alex’s website will also feature printable monster illustrations to color and a contest to win Alex monster-themed toys, including Diving Monster, Tub Target Screaming Monsters, Monster Bingo, Monster Clompers, and Monster Mitts.

]]> http://toybook.com/alex-to-premiere-first-app-moody-monster-manor-on-friday/feed 0 The Toy Book’s Toy Report 11/24/09 http://toybook.com/the-toy-books-toy-report-112409 http://toybook.com/the-toy-books-toy-report-112409#comments Wed, 25 Nov 2009 15:41:37 +0000 Elizabeth A. Reid http://toybook.com/?p=827 toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 11/24/09.

To view click here.

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