Archive for the ‘Licenses’ Category
« Older Entries | Newer Entries »This post was written by Jackie Breyer
Firefly Brand Management’s Lineup
Wednesday, November 9th, 2011
Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties, including:
• Anne Geddes, an artist whose photography has been published in 83 countries with over 18 million copies sold worldwide. The brand and various licensing programs have a strong following all over the world, and Firefly is seeking new product lines for the home, infants, maternity, and young girls.
• Hell’s Kitchen, the cooking competition show on Fox. The brand’s new lines are in housewares, food, beverage, apparel and other categories.
• Mr. Bubble, which for 50 years has been the best selling bubble bath in the U.S.
• Spam, which has graced American dinner tables for nearly 75 years, is an iconic American brand.
• Yummy You by Twinkie Chan, a line of silly, food themed scarves and accessories.
• Emily Green, whose imagination brings creative, fun designs to an array of products including children’s place mats, bowls, tumblers and other unique gifts.
Please contact Eve LeMaster for licensing news and opportunities.
Tags: Anne Geddes, Emily Green, Eve LeMaster, Firefly Brand Management, Hell's Kitchen, Mr. Bubble, Spam, Yummy You
Posted in Licenses, News | No Comments »
This post was written by Elizabeth A. Reid
MGM to Bring Classic Media’s Waldo to the Big Screen
Tuesday, November 8th, 2011
MGM has secured feature film rights to Classic Media’s Where’s Waldo property. The studio will bring Waldo to the big screen in a live-action family adventure. Created by Martin Handford and first published in 1987, more than 55 million Where’s Waldo? books have been sold, and the titles have been translated into more than 30 languages.
MGM’s Cassidy Lange, vice president of production, will oversee the project for the studio. Handford’s business partner, Mike Gornall, and Classic Media’s co-CEO, Eric Ellenbogen, will serve as executive producers.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Classic Media, MGM, theaters, Where's Waldo
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This post was written by Elizabeth A. Reid
The Wish Factory Named Toy Licensee for Singer Cody Simpson
Tuesday, November 8th, 2011
The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and “Not Just You.” Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.
The Wish Factory’s deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys “R” Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.
For more information on Cody Simpson licensing opportunities, contact Sara Nemerov of Warner Music Group at sara.nemerov@wmg.com.
Tags: Atlantic Records, Coast to Coast, Cody Simpson, licenses, licensing, On My Mind, The Wish Factory, Toys R Us, Warner Music Group
Posted in Licenses, New Products, News, holiday season, video | No Comments »
This post was written by Jackie Breyer
This post was written by Elizabeth A. Reid
Rubie’s and AMC Partner for The Walking Dead Costumes
Wednesday, October 26th, 2011
This Halloween, fans of The Walking Dead can dress up as their favorite zombie characters, thanks to a new partnership between Rubie’s Costume Company, Inc. and television network AMC. Rubie’s has produced officially licensed costumes, accessories, and masks based on the network’s original series. The products, inspired by the undead, are available in child, teen, and adult sizes.
AMC’s The Walking Dead tells the story of the months and years that follow after a zombie apocalypse. The series debuted last Halloween and has become the most-watched drama series in basic cable history for adults ages 18 to 49.
Tags: AMC, Halloween, Rubie's Costume Company, The Walking Dead
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This post was written by Elizabeth A. Reid
Moshi Monsters Signs 100th Partner
Friday, October 21st, 2011
Mind Candy announced its “monstrous” licensing program for Moshi Monsters at Brand Licensing Europe. Mind Candy has more than 40 UK licensees on board and another 60 signed internationally.
For the UK, licensees for Moshi Monsters include Vivid as master toy partner, Penguin for publishing, Topps for trading cards, Winning Moves for Top Trumps, Ty for Beanie Babies, Activision for Nintendo DS, Mega Brands for construction blocks, E-max for claybuddies, Gemma International for greeting cards and party wear, H Grossman for wheeled products, and more. The U.S. program now has more than 50 partners for softlines, toys and games, hardlines, publishing, novelty, activity, back-to-school, and celebration, with more category announcements coming soon.
Moshi Monsters has also announced that a court injunction has banned the planned release of a music single from one of its Moshling characters, Lady Goo Goo. The injunction was granted to Lady Gaga, preventing Mind Candy from “promoting, advertising, selling, distributing, or otherwise making available to the public ‘The Moshi Dance’ or any musical work or video which purports to be performed by a character by the name of Lady Goo Goo.” Lady Gaga’s lawyers argued that the pop star and character singer were too similar.
Tags: licensing, Mind Candy, Moshi Monsters, Toys
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This post was written by Elizabeth A. Reid
Nick Signs International Deal with Sakar for Victorious Products
Thursday, October 20th, 2011
Nickelodeon Consumer Products International has signed a deal with Sakar to bring its Victorious-branded consumer electronics line to international markets for the first time. The two-year agreement will run until the end of December 2013, and covers all regions including Asia-Pacific, Europe, and Latin America.
The extensive Victorious range will include the same products internationally as for the U.S., and will be aimed at girls ages 6-11 primarily. Products for retail include digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines, other youth electronics devices, a range of computer accessories, iPhone/iPod kits and speaker docks, headphones, and video game accessories.
Tags: electronics, Nickelodeon Consumer Products International, Sakar, Victoria Justice, Victorious
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This post was written by Elizabeth A. Reid
Top Toy Trends This Holiday Season, According to Target
Wednesday, October 19th, 2011
This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.
Interactivity
“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”
Tags: Barbie Designable Hair Extensions, Cars 2, Cars 2 Charge Ups Charge ‘N’ Race Speedway, Disney-Pixar, educational, Fijit Friends, games, Hasbro, holiday season, interactivity, LeapFrog, LeapPad, Let's Rock Elmo, Mattel, merchandising, movies, personalization, Scrabble Flash, Simon Flash, Stephanie Lucy, Target, Toys, trends, Yahtzee Flash
Posted in Articles, Licenses, New Products, News, holiday season | No Comments »
This post was written by Elizabeth A. Reid
The Bridge Gets Worldwide Rights to New The Hobbit Films
Friday, October 14th, 2011
- still picture of The Hobbit: An Unexpected Journey
Warner Bros. Consumer Products has awarded the worldwide master toy and game licensing rights for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again to The Bridge Direct, Inc. The Bridge will develop an array of products inspired by the two films, which is directed by Academy Award-winning filmmaker Peter Jackson (The Lord of the Rings).
The line will include action figures, play sets, and role play accessories such as basic action figures, adventure packs, beast packs, highly detailed collector figures, a basic Sting sword, a basic Orcrist sword, a Dwarven battle axe, and a Deluxe Sting sword that features a blue glow just like in the film. The line is expected to debut at retail stores in fall 2012, prior to the December 14 release of the first film.
Photo Credit: Warner Bros. Pictures
Tags: Peter Jackson, The Bridge Direct, The Hobbit, The Lord of the Rings, There and Back Again, Unexpected Journey, Warner Bros. Consumer Products, Warner Bros. Pictures
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Power Rangers Kick Off Halloween Safety Campaign
Thursday, October 13th, 2011
Beginning this month, Saban Brands is launching a multi-platform national Halloween safety campaign featuring the Samurai Power Rangers and designed to reach parents and children at schools, in theaters, online, and at home.
Videos about Halloween safety featuring the cast from Power Rangers Samurai will air in movie theaters nationwide before PG- and G-rated films. Some of the tips include do not eat unwrapped candy, take a glow stick or flashlight along while trick-or-treating, never go trick-or-treating alone, stay in groups or with a parent, and more. Special bulletin board posters reinforcing safety guidelines will be distributed to more than 5,000 elementary schools across the country.
Additionally, the powerrangers.com/Halloween webpage will feature more Halloween safety tips, videos, activities, games, and resources. The Power Rangers will also be reaching parents and kids through parenting blogs, entertainment websites, and gaming portals.
Tags: Build-A-Bear Workshop, Halloween, Power Rangers Samurai, Saban Brands
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