Archive for the ‘Licenses’ Category
« Older Entries |This post was written by Elizabeth A. Reid
Hit Partners for Bob the Builder App
Thursday, January 12th, 2012
Hit Entertainment has partnered with BigPlay Studios, a developer of game, education, and book apps, for the launch of Bob the Builder: Muck’s Train to Trouble for the iPad, iPhone, and iPod touch, available in Apple’s App store this week. This marks the first app release for the Bob the Builder brand.
Bob the Builder: Muck’s Train to Trouble is an interactive reading experience, which also features painting activities, video clips, and games. Every page includes narration, character voices, custom animations, and easy-to-read words with highlighted text.
With this first Bob the Builder app, Hit Entertainment adds to its iOS apps portfolio, which includes apps featuring Thomas & Friends, Angelina Ballerina, Fireman Sam, and Barney.
Tags: app, Bob the Builder, HIt Entertainment, iOS
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Sun-Mate Announces Slew of New Licenses for Entertainment Brands
Wednesday, January 11th, 2012
Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.
For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.
Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.
Tags: Hello Kitty, KISS, Marvel Heroes, Power Rangers, Public Zoo, Spider-Man, Star Wars, Sun-Mate, Sun-Mate Corporation, WWE
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Innovation First International Launches Moshi Monsters Bobble Bots
Tuesday, January 10th, 2012
Innovation First International is launching Bobble Bots, a new brand and product line. As part of the launch, the company has joined forces with Mind Candy, the brains behind the Moshi Monsters brand, for the debut of Bubble Bots Moshi Monsters. The line will hit store shelves across Europe and North America this spring.
The line of bobblehead mini robotic pets and customizable play sets will feature the patented Hexbug Nano vibration technology. Moshi Monsters will be brought to life in their own customizable environment. The initial assortment of Bobble Bots Moshi Monsters will include 24 battery-operated collectible Moshlings and a variety of configurable, 3-D “dollhouse” replicas of the streets, yards, buildings, and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world. The products will be showcased (by appointment only) at London Toy Fair, Nuremberg Toy Fair, and New York Toy Fair.
Tags: Bobble Bots, Innovation First International, London Toy Fair, Moshi Monsters, New York Toy Fair, Nuremberg Toy Fair
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This post was written by Elizabeth A. Reid
Report: More Than Half of Children Own a Toy Based on a Virtual World
Tuesday, December 6th, 2011
Moshi Monsters
Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.
In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).
Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.
Tags: Build-A-Bear, Build-a-Bearville, Club Penguin, Disney, Dubit Research, Moshi Monsters, online, Poptropica, virtual worlds, Webkinz
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This post was written by Elizabeth A. Reid
Techno Source Named New Licensee for Barney
Tuesday, December 6th, 2011
Hit Entertainment has appointed Techno Source, a division of LF Products, as a toy licensee for Barney. Under the terms of the deal, the Barney toy range from Techno Source will include plush, play sets, and figurines, launching this spring in the U.S. and Canada.
Barney & Friends can be seen on PBS Kids and Sprout in the U.S., and on Treehouse TV in Canada. Episodes are also available for download through iTunes.
Tags: Barney, HIt Entertainment, LF Products, Li & Fung, Techno Source
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This post was written by Ericka Johnson
Cody Simpson Doll Launches This Week, Exclusively at Toys “R” Us
Monday, December 5th, 2011
Australian recording artist and teen heartthrob Cody Simpson will appear at Toys “R” Us Times Square this Thursday, December 8 to launch his new doll collection by The Wish Factory. Fans will be able to purchase one of the dolls in the line and also get it signed by Simpson. The event starts at 3 p.m.
Available exclusively at Toys “R” Us stores nationwide and toysrus.com, the Cody Simpson doll line includes two basic dolls, both 11.5 inches. The dolls are fashioned after Simpson, complete with his signature side-swept surfer-do. One doll features a Gold Coast T-shirt and khakis, and the other doll features a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, a microphone, a guitar pick, and a lanyard.
Tags: Cody Simpson, Times Square, Toys R Us
Posted in 6-8, 9 and up, Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
WBCP Announces Roster of Licensees for Happy Feet Two
Wednesday, November 23rd, 2011
The animated family comedy adventure Happy Feet Two premiered last Friday, and Warner Bros. Consumer Products (WBCP) has announced its global collection of licensees for the movie.
Thinkway Toys is the global master toy partner for the property, and has debuted toys that feature dance moves, interactive play features, music, a talk-back mode, and more. Additional offerings from the wide roster of licensees include Rubie’s Costume Co. with an assortment of costumes; Pressman Toy with all-new interactive games; Build-A-Bear Workshop, offering collectible soft plush; MeadWestvaco with themed calendars; Hallmark, offering decorative ornaments and party supplies; Anagram International with party décor; Penguin Children’s Books with books inspired by the film; and more.
Tags: Happy Feet Two, Warner Bros. Consumer Products
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This post was written by Elizabeth A. Reid
New Licensees for Wildbrain’s Yo Gabba Gabba!
Wednesday, November 23rd, 2011
Wildbrain Entertainment has signed seven new licensing deals for its hit series Yo Gabba Gabba!. Funko, manufacturer of entertainment bobblehead products, vinyl action figures, and plush toys, will develop a line of Yo Gabba Gabba! collectible toys, available at specialty, department stores, and mass retailers nationwide starting in April. Nyko, manufacturer of accessories for Wii, PlayStation 3, Xbox 360, and 3DS, will develop game accessories and an all-new DS docking station/alarm clock for the property, which will be available across all retail channels late next year. Press Pass, Inc., the trading card and licensed collectibles company, will develop a line of Yo Gabba Gabba! trading cards that will be sold across all distribution channels starting in February.
Tags: Wildbrain Entertainment, Yo Gabba Gabba!
Posted in Licenses, New Products, News | No Comments »
This post was written by Jackie Breyer
Stardoll Partners with Barbie for Global Doll Line
Tuesday, November 15th, 2011
Stardoll, the global online fashion and gaming community for girls, has partnered with Barbie to bring the world of virtual dress-up and online play to life with the new “Stardoll by Barbie” line of collectible fashion dolls. The partnership marks the Stardoll brand’s first foray into translating its online fashion portal into physical dolls, allowing Barbie fans to extend the possibilities of the Stardoll world offline.
The “Stardoll by Barbie” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, “Stardoll by Barbie” dolls come packaged mirroring signature avatar poses. Each doll features details such as rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style.
“Stardoll by Barbie” will be available at retail in the U.S. beginning this month, with another five dolls slated for spring 2012. Three accessory packs let Stardoll fans mix and match the fashions and accessories, and give girls the interchangeable closet experience of the Stardoll virtual world in the real world.
“Stardoll by Barbie” dolls will come with a gift card for complimentary membership on Stardoll.com for new and existing members, Stardollars to spend on all Superstar items on the Stardoll site as well as free exclusive virtual gifts.
Tags: Barbie, Stardoll, Stardoll by Barbie, virtual world
Posted in Licenses, New Products, News, Newsletters | No Comments »
This post was written by Jackie Breyer
Firefly Brand Management’s Lineup
Wednesday, November 9th, 2011
Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties, including:
• Anne Geddes, an artist whose photography has been published in 83 countries with over 18 million copies sold worldwide. The brand and various licensing programs have a strong following all over the world, and Firefly is seeking new product lines for the home, infants, maternity, and young girls.
• Hell’s Kitchen, the cooking competition show on Fox. The brand’s new lines are in housewares, food, beverage, apparel and other categories.
• Mr. Bubble, which for 50 years has been the best selling bubble bath in the U.S.
• Spam, which has graced American dinner tables for nearly 75 years, is an iconic American brand.
• Yummy You by Twinkie Chan, a line of silly, food themed scarves and accessories.
• Emily Green, whose imagination brings creative, fun designs to an array of products including children’s place mats, bowls, tumblers and other unique gifts.
Please contact Eve LeMaster for licensing news and opportunities.
Tags: Anne Geddes, Emily Green, Eve LeMaster, Firefly Brand Management, Hell's Kitchen, Mr. Bubble, Spam, Yummy You
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